Our Solutions Offer Real Time and Actionable Insights
In a rapidly changing and increasingly trend-driven world, understanding the dynamic between consumer and product is an ever-evolving and expensive process. We at Market Litmus intend to bridge this gap through our elaborate research design, systematic data collection mechanisms, close observation and rigorous analysis.
Market Litmus is a market research and consumer intelligence provider with the singular aim of offering data-driven and realistic solutions to our clients. We offer innovative market research reports and quantitative data sheets that dwell into all aspects of a problem statement or market/industry. We also offer unique solutions that are custom made for niche and intricate product categories which will help develop accurate insights about the current and future market scenario.
We essentially help executives set price points, launch new products, estimate market sizes or just enhance knowledge. Whether it is a breakfast cereal manufacturer who wants to expand into developing Asian countries or an IT executive looking for the next new product, our research can be the first step in mapping the interaction between consumer and manufacturer.
Understanding the Global Consumer
The modern day marketplace is not limited by border or culture. Understanding how consumers belonging to different socio-economic backgrounds fit into a market is a crucial aspect of our research methodology. We analyze consumers on the basis of a wide variety of variables through our economic and demographic framework.
Consumer Segmentation: Going Beyond Traditional Demographics
Adequately understating the consumer requires going beyond the traditional spectrum of demographics and directly looking at consumer behaviors and needs. We believe behavioral and needs-based segmentation gets us closer to reality than simply reporting on a consumer’s age, gender or economic status.
Analyzing Buyers and Buyer Personas
Our customer-profiling framework is particularly aimed at B2B business research. Through aggregating a wide number of customer profiles, we identify traits that help create better communication channels. Unification of customer profiles also helps in crafting personalized messaging.
Actionable Consumer Insights
We believe in providing insights that are readily actionable and meet your organizational challenges. To increase the efficacy of our solutions, we adopt a robust research methodology that results in value-based insights and screens out vague generalizations.
We provide a wealth of information on the way your product is priced and how consumers perceive it. Combing through scores of products, we chart out the price range of various product categories across geographies. Adequate and carefully planned primary research helps us provide you high-level consumer research that is well representative of the market.
Product Positioning Strategy
Combining analogy-based case studies and extensive consumer profiling we help you discover ideal ways to position your product in the modern marketplace. Apart from ideal-case recommendations, we also seek to provide alternative positions to reflect all facets of the consumer.
Market Entry Strategies
Elaborate pricing analysis and our wide industry coverage form the bedrock for our market entry research. We particularly aim at providing insights about tackling emerging products, entering new countries with existing product lines and understanding ideal distribution channels.
We are committed to creating valuable insights through new age forecasting techniques and policy analysis, foreseeing changes in the factors affecting the market estimation. We use tools to provide you with high-frequency measurement of macroeconomic activities in systematic, replicable and statistically optimal data through economic and social research.
Extensive datasets for multiple segments
We provide extensive datasets for multiple segments to help out your business strategies by weeding out inaccurate suppositions. Using powerful data unification and analytical capabilities we provide you with a robust and holistic view of consumers across multiple segments.
Cross Segment numerical data
By threading together multiple dimensions of every segment, we assist you in analyzing different data points from a single point of observation. Involving multiple systems and their corresponding data points we provide the insight needed to truly understand your needs and affinities for effective personalization.
Regional /country wise Quantitative Analysis.
By providing standardized and cross-comparable statistics we support you in critical decision-making with data and analysis providing insights on current consumer preferences, identifying emerging trends and pinpoint marketing and product development opportunities in country, region-wise and global markets.
Coherent Data with Objective Insights
Our Industry Structure framework is designed to cover all the strategic, technological, financial, supply chain aspects of the major companies in the market. Apart from surveying and trade interviews, our team of analysts regularly monitor company presentations, annual reports, industry news, private databases, trade show presentations, etc.
Understanding Competitors’ Strategy
We analyze the strategic direction undertaken every major company through studying their competitive strategies, mergers and acquisitions activity and co-operative agreements. We regularly analyze the competitive advantage and strategic rationale behind every major market movement. The other area of focus is that of regularly tracking the areas where a company is spending maximum resources.
Industry Structure Analysis
Porters Five Force Analysis is a standard strategic framework that helps in identifying the level of competition and profitability within any industry. Through this framework, we clearly analyze the internal competition, bargaining power of suppliers and buyers, threat of substitutes, threat of new entrants (barriers to entry). Metrics such as buyers to firm concentration ratio, switching costs, relative prices of substitute products are used to quantify the level of competition.