Australia Beer Industry – Industry Analysis, Forecasts and Opportunity Assessment (2017-2023)
Report on Australia Beer Industry – Industry Analysis, Forecasts and Opportunity Assessment (2017-2023)
Introduction to AustraliaBeer market
Beer is the most widely consumed alcoholic beverage in the world and is an important global business. The business involves brewing, transportation, distribution, advertisement and its consumption. Beer is prepared using four ingredients namely cereal, hop, water and yeast. It is prepared by fermentation process. Australian beer industry is represented by Brewers Association
End-user/Technology
Yeast separator technology had revolutionized mass production of beer possible. The brewing process involves Malting (involves soaking of cereal grains in cold water and then roasted), Mashing (involves crushing of malts and preparing a slurry by mixing with warm water), preparing Wort, Fermenting (addition of yeast), Pasteurizing (killing remaining yeast) and packaging.
Market Dynamics
Australian Beer market is estimated to at USD 16.8 billion in 2016, roughly 1% of the country’s GDP. 95% of the beer produced in Australia is sold in the country itself.It provides directemployment to around 15000 people and while supporting 105,000 more. The Australian beer market had grown at a rapid pace in the recent years due to increasing alcoholic consumption of young population as well as its rapid acceptance among female community. It is likely to grow at a modest rate in the coming years as well. This is driven by changing customer preference from other alcoholic drinks to beer. The highest growth of about 57% is seen in the Australian beer industry in the past five years in Non-Alcoholic beer segment. While consumption of beer is much lower in Australia than it was during its peak in 1974-75, the profitability of the beer industry has considerably improved.
Market Segmentation
Australian Beer industry has been segmented based on Beer type, Alcoholic content, Category, Production, Packagingand Geography. According to Beer type, it is segmented into Ale, Lager, Stout and Porter, Malt and others. Based on Alcoholic content, it is classified into Alcoholic and Non-Alcoholic beer. Non-Alcoholic beers are increasingly becoming more popular due to increasing health consciousness among the consumers. On the basis of Category, Beer is classified into Regular, Premium and Super Premium, On the basis of Production beer can be classified into Macro-brewery, Micro-brewery, Craft brewery and Others. Craft brewery segment is witnessing high growth and is expected to grow at a CAGR of 5.3% from 2017-25. On the basis of Packaging, it can be classified into Bottled beer, Canned beer Draught beer and others.
Regional/Geographic Analysis
Regionally, the market has been divided into New South Wales, Victoria, Queensland, South Australia, Western Australia, Northern territory and Tasmania. The biggest market regionally is that of Queensland, estimated to be around USD 4.9 billion followed by Victoria (USD 4.5 billion) and NSW (USD 4.2 billion)
Opportunities
There is plethora of opportunities in the sector especially due to increasing popularity of Non-Alcoholic beer. Also, Production through craft breweries is expected to grow at a high rate presenting a huge opportunity for the market players. Among the users, Females are increasingly accepting alcoholic drinks and hence can be seen as a potential target market
Major Trade Partners
While majority of manufactured beer is consumed domestically, but it is also exported to Asian countries like China, Singapore, Hong Kong and also to North American countries like The USA
Key Players
CUB, Coopers and Lion are the major market players in the country making up over a 90% of all beer sales domestically.
The report contains comprehensive analysis on:
• Australian Beer Market Segments
• Australian Beer Market Drivers, Restraints and Opportunities
• Australian Beer Market Size & Forecast 2016 to 2022
• Supply & Demand Value Chain
• Australian Beer Market Current Trends
• Competition &Major Companies
• Technology and R&D Status
• Porters Five Force Analysis
• Strategic and Critical Success Factor Analysis of Key Players
Regional analysis for Australian Beer Market includes
• Australia
• New South Wales
• Victoria
• Queensland
• South Australia
• Western Australia
• Northern territory
• Tasmania
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macro-economic factors and other qualitative and quantitative insights. The impact of all such factors are delivered across multiple market segments and geographies.
Report Highlights:
• Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
• Consumer and Pricing Analysis
• Market dynamics of the industry
• In-depth Market Segmentation
• Historical and Projected Market Sizing in terms of volume and value
• Recent market trends and Impact Factors
• R&D Status and Technology Overview
• Extensive Industry Structure