China Augmented Reality Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Report on China Augmented Reality Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023) 

Introduction of China Augmented Reality Market

China has witnessed strong consumer adoption of Augmented Reality (AR).  According to Goldman Sachs, estimates AR and VR market will be $80 billion industry globally by 2025. Around one-third of the sale of headsets powering high-end AR were in China. According to the data collected by International Data Corporation, AR/ VR device sale in China is expected to increase four-fold by 2020. China could become the leader in AR space owing to its massive internet user base and smartphone use. This has given Chinese companies like Baidu a huge market for AR content. China already has the necessary infrastructure to provide AR based content to consumers. Business applications of AR are also increasing in the country.


Market Dynamics

Augmented Reality Market analysis

In 2017, the investment in Chinese VR/AR start-ups by Chinese investors was $275 million. Out of the total 76 deals, 17 deals were with AR companies. The Fundraising indicates that the AR industry is in the beginning phases in China. China has a massive internet user base, which is necessary for providing AR based services. China has reached 800 million users mark in 2018. According to data by Statista, 98% of Chinese internet users are mobile users. Online media consumption and transactions are increasing in China. Online gaming users in China increased from 336M in 2012 to 442M in 2017. Online streaming consumers increased from 372M in 2012 to 579M in 2017. Online payments base increased from 221M to 531M in the same period.

China Augmented Reality Market Trend 

AR market trends in the retail industry- Retail industry in China has witnessed some significant changes in recent years because of AR technology. There is a growing trend towards providing immersive and quality user experience to the customers using AR. Augmented reality is being used to provide custom-made experience to the consumers. AR is being used to enable the customer to shop from anywhere without actually visiting the shop. AR-enabled fitting rooms, mirrors and immersive shopping experience are the trends in AR in retail.

AR market trends in education- AR technologies are increasingly being used to provide quality teaching to the children. AR phone apps like NeoBear are used to teach languages such as English and Chinese.


China Augmented reality Market Forecast

Domestic and international players in the field of AR have a huge opportunity in China. It is expected that every $1 out of $5 spent globally on AR/VR will be spent in China by 2022. China will have some natural advantages in the field of AR. China already has an installed base of billions in mobile AR. China also has a huge distribution potential which is expected to create new use cases and business cases. Location-based entertainment, advertisements, hardware sales, E-commerce sales and gaming have a promising future. Introduction of smartphone tethered smart glasses will help to leverage China’s massive mobile base. All these factors could lead to China’s dominance in AR. Ministry of Industry and Information Technology expects immersive videos and games market to mature rapidly in the coming years. Online gaming revenue is expected to reach $36 billion in 2018. Business applications of AR are increasing rapidly in China. According to a report from Pwc, There will be a huge shift in the way online media content is consumed. More and more consumers are expected to shift to Paid on-demand streaming content from free to air content. The Chinese gaming industry is expected to grow in terms of revenue and reach $26.2 billion by 2021.    

China AR Market Segmentation

Mobile AR market segmentation

Segmentation by components

Hardware – 3D graphics system

GPS System

Wireless Network



Software –   Tracking

                    Image Processing

Segmentation by Application –


Smart glasses


Personal Digital Assistance

Game Console

Segmentation by end users –


Gaming & Entertainment

E-commerce, Advertising and healthcare

Education, Government and Military


Key Players

HiScene- HiScene Information Technology is a research and development company producing augmented reality products. It produces technology infrastructure platform and augmented reality devices.

Alibaba- Alibaba has launched Taobao buy, an AR infused shopping platform. It uses AR to display 3D versions of products to the shoppers.

Huawei- Huawei is planning to launch AR smart glasses. It is also planning to sell AR headsets by 2020.

Baidu- Baidu has opened Augmented Reality labs to integrate AR into search. Baidu has built AR experiences in its maps, apps and search engine. Baidu is focusing more on mobile based AI applications.

NeoBear- NeoBear manufactures and markets Augmented Reality enabled educational products for children.

Haomaiyi- It is a fashion company, which integrates Augmented Reality to provide customers with apparel choices. Its core competency is 3D apparel content modelling.

The report contains a comprehensive analysis on:

  • China Augmented Reality Market Segments
  • China Augmented Reality Market Drivers, Restraints and Opportunities
  • China Augmented Reality Market Size & Forecast 2016 to 2023
  • Supply & Demand Value Chain
  • China Augmented Reality Market Current Trends
  • Competition & Major Companies
  • Technology and R&D Status
  • Porters Five Force Analysis
  • Strategic and Critical Success Factor Analysis of Key Players

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macroeconomic factors, and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights

  • Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
  • Consumer and Pricing Analysis
  • Market dynamics of the industry
  • In-depth Market Segmentation
  • Historical and Projected Market Sizing in terms of volume and value
  • Recent market trends and Impact Factors
  • R&D Status and Technology Overview
  • Extensive Industry Structure Coverage

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