China Rice Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Report on China Rice Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Introduction to China Rice Market

Rice is the seed of the species of grass called Oryza Sativa also known as Asian rice or Oryza Glaberrima also known as African rice. It is consumed widely as a staple food throughout the world, especially in Asia. Rice constitutes around one-fifth of the nutrition caloric intake. It has many varieties, and eating preferences tend to differ regionally. Rice is grown as an annual plant.

Due to its labor and water intensive character, its cultivation is more favorable to geographies with low labor costs and high rainfall. Its original species are native to Asia and certain parts of Africa. Historically, due to trade activities, it has become commonplace worldwide. A variety called wild rice is usually used for species of the genera Zizania and Porteresia. The rice plant grows up to 1-1.8 m (3.3-5.9 ft) tall and can grow even more depending on its variety and fertility of the soil. Cooked rice is composed of 68% water, 28% carbohydrates, 3% protein, and very negligible fat.

China is the biggest producer of rice, and it constitutes just a tad below half of the country’s total output of grain. China accounts for 30% of the total rice production worldwide. Four different variety of rice is grown in China.

  • The early rice crop is cultivated in provinces along the Yangtze river and in regions of the south. It is grown between February to April and harvested in June-July. This forms about 34 percent of total rice output.
  • Intermediate and single-crop rice grow in the southwest region, along the Yangtze. It is cultivated from March to June and harvested in October and November. It contributes about 34 percent to total rice output.
  • Double-crop late rice, grown after the early crop is reaped, is harvested in October to November and forms 25% of total rice production.
  • Rice grown in the north is cultivated between April-June and harvested between September-October. It contributes about 7% to total production.

Rice is generally grown in wetland areas. Transplanting seedlings requires many hours of labor which is the same as required by harvesting. Rice cultivation requires more fertilizer as compared other crops. Rice is in high demand in south China. As incomes have risen, consumers in China have preferred to eat more rice.

Market Dynamics of Rice Market in China

Rice production in China has more than tripled in the last five decades mainly due to increased grain yield. This is due to the development of high-yielding varieties and improved crop management practices such as nitrogen fertilization and irrigation. However, yield stagnation of rice has also been witnessed. China will need to produce about 20% more rice by 2030 to meet its domestic needs. Several problems in the Chinese rice production system provide challenges to the increase in total rice production.

Challenges to Rice Cultivation

  • Decline in the arable land at a rate of 0.25 million hectares per year
  • Looming water crisis due to lack of fresh water resources
  • Global climate change adds to increasing grain sterility and decreased biomass production
  • Labor shortage due to the expansion of cities and more than doubling of labor wages
  • Demand for high-quality rice with low yield due to improved standards of living
  • Overuse of pesticides
  • Overfertilization decrease grain yield
  • Breakdown of irrigation infrastructure
  • Oversimplified crop management practices


Market Segmentation

By Rice Variety

  • Japonica
  • Indica
  • Glutinous
  • Aromatic

By Rice Type

  • Milled Rice
  • Basmati Rice
  • Brown Rice
  • Rough Rice
  • Parboiled Rice
  • Others (Wild rice, etc.)

By Grain Size Type

  • Long Grain Rice
  • Medium Grain Rice
  • Short Grain Rice

By Application

  • Food Consumption
  • Beer Processing
  • Pet Food

By Distribution Channel

  • Online
  • Offline

Regional geographic distribution of Rice production

Based on geography, South West China and Central China are the major rice producing regions. China rice cultivation is dependent upon the climatic conditions, and so it is divided into 6 agricultural climatic zones. Japonica and Indica are major rice varieties with 60.7% of Japonica rice, 28.1% Indica rice and rest other are indigenous varieties.

  • Coastal provinces such as Guangdong and Zhejiang
  • Hunan, the largest rice producing province
  • Yangtze River Valley
  • Northern China province of Heilongjiang
  • North-eastern province of Jilin and Liaoning
  • Henan and Shandong

Key Players in Chinese Rice Industry

China Rice industry comprises of the following key players in the Rice industry:

  • Guangzhou Yotoo Import & Export Co. Ltd.
  • Linghang Group (Shanghai) Co. Ltd.
  • Sansan China Industrial Limited
  • Anhui Jietai Intelligent Technology Co. Ltd.
  • SureWave International Trade (GZ) Co. Ltd.

The report contains a comprehensive analysis on:

  • China Rice Market Segments
  • China Rice Market Drivers, Restraints and Opportunities
  • China Rice Market Size & Forecast 2016 to 2022
  • Supply & Demand Value Chain
  • China Rice Market Current Trends
  • Competition & Major Companies
  • Technology and R&D Status
  • Porters Five Force Analysis
  • Strategic and Critical Success Factor Analysis of Key Players


This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macroeconomic factors, and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.


Report Highlights

  • Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
  • Consumer and Pricing Analysis
  • Market dynamics of the industry
  • In-depth Market Segmentation
  • Historical and Projected Market Sizing in terms of volume and value
  • Recent market trends and Impact Factors
  • R&D Status and Technology Overview
  • Extensive Industry Structure Coverage


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