Europe Smartphone Market – Industry Analysis, Forecasts and Opportunity Assessment (2017-2023)

Report on Europe Smartphone Market – Industry Analysis, Forecasts and Opportunity Assessment (2017-2023)

Introduction Europe Smartphone Market

Smartphone technology has been advancing at a rapid rate over the past few years. The technology continues to evolve, and smartphones have more features than ever before. The use of smartphones has grown alongside the advancements made in the industry. With an increasing number of people using these highly advanced minicomputers, penetration rates are forecasted to hit 67.3 percent of the total population of Western Europe by 2018. In terms of value, the global smartphone market is expected to show healthy incremental opportunity during the forecast period.

Technology/End-User

Technological advancement and security threats are driving consumer inclination towards Ultra-secure smartphones which are more secure than regular smartphones as they encrypt all communication, so the privacy issue associated with android smartphones is resolved. Here the end users are government agencies, aerospace & defense, and enterprises.

Market Dynamics

Fall in average selling price (ASP) of smartphones is the major factor stimulating the growth of smartphone market across the globe. Multi-SIM, faster internet connectivity, and multi-functional features are boosting the demand for smartphones. Implementation of cutting-edge technologies in smartphones is making operation more efficient. Advanced apps and better mobile services are also increasing the adoption rate of smartphones.

The smartphone adoption is very high among the urban population as compared to the rural population – and hence there is high demand for smartphones in developed regions (where the urban to rural population ratio is higher than developing regions).

But the lack of awareness among the people about basic features of smartphones is limiting the growth of smartphone market. High featured phones are available at high price which restrains the sales of smartphones in emerging economies.

Market Segmentation

Smartphone Market is segmented on the following basis:

Based on Price: High-Range, Mid-Range and Low-Range

Based on Operating System: Android, iOS, Windows and Other Operating System (Blackberry OS, Tizen, Sailfish)

Based on Distribution Channel: Online Channel and Offline Channel

Geographic Analysis

Europe is one of the fastest growing regions in smartphone market. Europe smartphone market was valued USD 67.6 billion in 2015, also countries like France, Germany and Great Britain are driving the demand of smartphones and boosting the expansion of smartphone market in the region. However, due to geopolitical issues, countries such as Russia and Ukraine are facing drop in the demand for smartphones.

Key Players

Some of the key players dominating this market include Apple, Inc., Samsung Electronics Co., Ltd., LG Electronics Inc., Xiaomi Corporation, One Plus Corporation, Huawei Technologies Co Ltd., Motorola Solutions, Inc., Google, Inc., Microsoft Corporation, and Lenovo Group Limited.

 

The report contains comprehensive analysis on:

  • Smartphone Market Segments
  • Smartphone Market Drivers, Restraints and Opportunities
  • Smartphone Market Size & Forecast 2016 to 2022
  • Supply & Demand Value Chain
  • Smartphone Market Current Trends
  • Competition & Major Companies
  • Technology and R&D Status
  • Porters Five Force Analysis
  • Strategic and Critical Success Factor Analysis of Key Players

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macro-economic factors and other qualitative and quantitative insights. The impact of all such factors are delivered across multiple market segments and geographies.

Regional Analysis for Smartphone Market includes

  • Western Europe
    • EUS (Germany, France, Italy, Spain, U.K.)
    • Nordic Countries (Denmark, Finland, Norway, and Sweden)
    • Benelux (Belgium, The Netherlands and Luxemburg)
    • Rest of Western Europe

 

  • Eastern Europe
    • Russia
    • Poland
    • Rest of Eastern Europe

Report Highlights

  • Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
  • Consumer and Pricing Analysis
  • Market dynamics of the industry
  • In-depth Market Segmentation
  • Historical and Projected Market Sizing in terms of volume and value
  • Recent market trends and Impact Factors
  • R&D Status and Technology Overview
  • Extensive Industry Structure Coverage

 

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