Germany Beer Market – Industry Analysis, Forecasts and Opportunity Assessment (2017-2023)

Report on Germany Beer Market – Industry Analysis, Forecasts and Opportunity Assessment (2017-2023)

Introduction to Germany Beer Market

The Global Beer Market is currently enjoying staggering growth rate owing to the rising global population, increased yields, and improved logistics and supply chain across the globe. The increased purchasing power and the modernization of storage and transport have helped push the Beer Market to larger heights. Though environment concerns still loom strong over the feasibility of the Beer Market as the storage for longer durations and the overall yield is going to be an issue to look towards in the Beer Industry. Yet the Global Beer Market is expected to continue it strong upward move with a high CAGR year-on-year.

End-user/Technology

End user in a beer market includes:

• Household
• The Hotel
• Pubs and Bars
• Other

Market Dynamics

Germany is the world’s fifth-largest beer market, with a total consumption more than twice as high as in the UK. Demand is falling in a country where there are more than 6,000 different brands of beer. The theory goes that you could drink a different one each day for more than 16 years without having to taste the same one twice. In fact, today fewer Germans regularly drink beer at all. Since the early 1990s, domestic consumption has dropped by more than a quarter. Consumption per head peaked in 1976 and has been falling ever since. The result has left mass-market brewers suffering from overcapacity and fighting a long-running price war. More than two-thirds of all the beer sold in supermarkets is offered at a discount.On top of this, the country has an ageing population and lifestyles are different. A adult drinks less beer than an adult 20 years ago.

The failure of German beer makers to go global has contributed to their troubles. The five largest German breweries hold a global market share of just 2 percent between them. In fact, it was the very popularity of beer in Germany that led to beer makers failing to expand elsewhere. For decades, ambitious brewers such as Krombacher did not have to venture abroad to expand. Brewers in smaller countries such as Belgium (AB Inbev), the Netherlands (Heineken) and Denmark (Carlsberg) had to look elsewhere much earlier; these now dominate the world market.

Upcoming trends such as craft beer is gaining popularity with the increase in the variety of beer and microbreweries. The demand is mostly from the young urban population in Germany.

Market Segmentation

Product segmentation and analysis of the beer market in Germany
• Standard lager
• Premium lager
• Specialty beer
• Low alcohol
• Ales and stouts

Segmentation by packaging and analysis of the German beer market
• Glass
• Draught
• PET bottles
• Metal

The refillable glass is the most popular packaging material in the German beer market. The refillable glass packages are made from recyclable glass bottles, thereby reducing raw material and energy consumption.

Regional/Geographic Analysis

The beer industry is however facing declining consumption amidst the increasing production. The current excess production capacity is around 35%. Moreover, the changing consumer demographic and rising health consciousness among the consumers is also expected to affect the market growth of beer in Germany.

Opportunities

Upcoming trends such as craft beer is gaining popularity with the increase in the variety of beer and microbreweries. The demand is mostly from the young urban population in Germany.

Key Players

The beer market in Germany is highly fragmented with vendors competing on the basis of price, quality, innovation, service, reputation, distribution, and promotion.
The top five vendors in the market are –

• Anheuser-Busch
• BitburgerBraugruppe
• Krombacher
• OETTINGER
• Radeberger

Other prominent vendors in the market include Beck’s Brewery, BirraMenabrea, Bitburger Brewery, Budweiser Budvar, CesuAlus, Chimay Brewery, Diageo, Erdinger, Forst, KrombacherBrauerei, Molson Coors, Oakleaf Brewery, Paulaner Brewery, PivovarnaLaško, Royal Unibrew, Švyturys, The Brew Company, Veltins, and Warsteiner.

Major Trade Partners

German beer export by destination
• Italy
• France
• UK
• USA
• Netherlands
• Spain
• Belgium
• Denmark

The report contains comprehensive analysis on:

• Germany Beer MarketSegments
• Germany Beer MarketDrivers, Restraints and Opportunities
• Germany Beer MarketSize & Forecast 2016 to 2022
• Supply & Demand Value Chain
• Germany Beer MarketCurrent Trends
• Competition &Major Companies
• Technology and R&D Status
• Porters Five Force Analysis
• Strategic and Critical Success Factor Analysis of Key Players

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macro-economic factors and other qualitative and quantitative insights. The impact of all such factors are delivered across multiple market segments and geographies.

Report Highlights:

• Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
• Consumer and Pricing Analysis
• Market dynamics of the industry
• In-depth Market Segmentation
• Historical and Projected Market Sizing in terms of volume and value
• Recent market trends and Impact Factors
• R&D Status and Technology Overview
• Extensive Industry Structure Coverage

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