Global Smartphone Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Report on Global Smartphone Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Introduction to global smartphone market

Smartphones are the most demanded electronic equipment due to changing consumer lifestyle and preferences. It has now become more of a norm than a need.

Globally there are 3.6 billion active smartphones users, according to a report published by ‘Newzoo’. Samsung, Apple, Oppo, Xiaomi, Huawei, and Vivo are the top players in the smartphone market. The last four Chinese smartphone manufacturers make up third of the world’s active smartphones.


Market Dynamics

Years of high growth existed in the global smartphone market due to ground-breaking innovations, technology upgradation and changing demography. The main driver for growth was achieved due to the industrialization of countries like China and India. The high disposable income during this period became an added advantage for this industry.

However, after years of rampant growth, the consumers are now waiting for the next game-changing feature. This has resulted in slowing down of the global smartphone market. Worldwide smartphone manufacturers shipped 341.1 million smartphones in Q2 2018, compared to 348.2 million units in Q2 2017, a decline of 2.1%. This a third consecutive quarter-on-quarter over-year decline for the global smartphone market.

Samsung still remains the largest player, followed by Huwaei, Apple, Xiaomi and Oppo.

The industry is eagerly waiting for the wide rollout of 5G services, which is expected to bring the growth back to this industry. A rise in penetration level of internet connectivity and increase in literacy is further expected to increase the smartphone penetration in Indian, Middle East, Africa, and Latin American market. This will help increase smartphone sales.

The smartphone users are in constant search of a power outlet to power their smartphone. A ground-breaking innovation in the area of battery technology may attract more users to this industry.


Market Segmentation

The worldwide smartphone market can be segmented based on the operating system on the smartphone. These are primarily Android, iOS, Windows or Blackberry. There also exists other operating systems such as Sailfish, Tizen, and Ubuntu. At the end of Q2 2018, 88% of the global smartphone market was being operated on Android, followed by iOS with 11.9% market share. In terms of revenue, Android controlled 66% value share.

Further, the global smartphone market is segmented on the basis:

  • Price – below US $100, US$ 100-200, US$ 200-500, US$ 500 and above
  • RAM – Below 2GB, 2GB-4GB, Up to 8GB
  • Screen Size – 0″–5.0″, 5.0″–6.0″, >6.0”
  • Distribution Channel – Online, Offline – Single or Multi Brand

Geographical Analysis

Smartphone shipments worldwide can be divided into several regions. A total of 115.8 million smartphones were shipped to Latin American region, 201.3 million to North America, 454.4 million units to China, 232.7 million units to Emerging APAC, 85.2 million units to Central & Eastern Europe, 176.6 million units to Middle East & Africa, 125.6 million units to Western Europe and 68.5 million units to Developed APAC region.

In terms of Country, China had the highest market share in the global smartphone segment with 30.2% in 2017. The USA had the second highest market share with 12.1%. India with 10.3% market share was in the number three position. This was followed by Brazil, UK and other regions which had lower single digit market share.

Major Players

Samsung: The Company remains the number one player in the global smartphone segment with a 21% share in Q2 2018. Though the shipment volumes declined globally, the brand gained traction in the Indian market, regaining its top position in the region.

Huawei: The Company with 15.9% share in the global smartphone segment gained the number two position, surpassing Apple after over 7 years of Samsung-Apple duo dominance. With its sub-brand Honor, Huawei has been able to offer a refreshed portfolio at an affordable price, a growing demand of consumers in middle-income segment.

Apple: Apple volume share dropped to 12.1% in Q2 2018 from 15.7% from Q1 2018. Apple faces a cyclical demand due to the launch of new iPhones in various parts of the year. iPhone X still remains the top seller in many markets. However, with the launch of different screen size, increased performance, and new features; Apple is expected to regain its number 2 position.

Xiaomi: The Company has pulled ahead of Samsung to gain number one position in the Indian market, and is closing in the gap in Indonesia. The company has been successful in gaining traction through online sales.

Other players like Oppo, Vivo including Xiaomi are the major players of Chinese origin.

The report contains a comprehensive analysis on:

  • Global Smartphone Market Segments
  • Global Smartphone Market Drivers, Restraints and Opportunities
  • Global Smartphone Market Size & Forecast 2016 to 2023
  • Supply & Demand Value Chain
  • Global Smartphone Market Current Trends
  • Competition & Major Companies
  • Technology and R&D Status
  • Porters Five Force Analysis
  • Strategic and Critical Success Factor Analysis of Key Players


Regional analysis for Global Smartphone Market includes:

  • North America
    • US and Canada
  • Latin America
    • Mexico, Brazil, Argentina and Rest of Latin America
  • Western Europe
    • EU5 (Germany, France, Italy, Spain, U.K.)
    • Nordic Countries (Denmark, Finland, Norway, and Sweden)
    • Benelux (Belgium, The Netherlands, and Luxembourg)
    • Rest of Western Europe
  • Eastern Europe
    • Russia
    • Poland
    • Rest of Eastern Europe
  • Asia Pacific
    • Global
    • India
    • Japan
    • Australia and New Zealand
    • Rest of Asia Pacific
  • Middle East and Africa
    • GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
    • South Africa
    • North Africa
    • Rest of Middle East and Africa

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macroeconomic factors, and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.


Report Highlights

  • Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
  • Consumer and Pricing Analysis
  • Market dynamics of the industry
  • In-depth Market Segmentation
  • Historical and Projected Market Sizing in terms of volume and value
  • Recent market trends and Impact Factors
  • R&D Status and Technology Overview
  • Extensive Industry Structure Coverage



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