Indonesia Coffee Market – Industry Analysis, Forecasts and Opportunity Assessment (2018-2023)

Report on Indonesia Coffee Market – Industry Analysis, Forecasts and Opportunity Assessment (2018-2023)

Introduction to Indonesia Coffee Market

Coffee is a very important beverage across the globe. It is produced from a combination of roasted beans of two botanical varieties: Arabica and Robusta. The difference between these two types is the level of caffeine and the resulting taste. Arabica beans are milder in taste and contain approximately 70 percent less caffeine than Robusta beans, thus commanding a higher price in the world market.

Coffee grows best in the subtropical and equatorial regions. Therefore, the countries that lead the world’s coffee production (Brazil, Indonesia. Vietnam, etc.) are found in South America, Africa, and Southeast Asia.

End-user/Technology

Most of the produce is exported internationally to coffee roasters for serving and retail outlets for personal consumption. It is exported as beans as well as ground coffee powder. The end users of coffee beans are usually large coffee roasters while the end users for coffee powder are individuals who make their own coffee at home.

Market Dynamics

The rapidly growing millennial population is one of the primary drivers for the growth of coffee consumption. This increasing demand often puts pressure on the available raw materials thereby increasing their prices. During the forecasted period, Robusta coffee is expected to grow at a much faster rate than Arabica. The major importers of coffee are European nations followed by America, although domestic consumption is on the rise.

Exports of processed coffee are a tiny fraction of total coffee exports of Indonesia. The primary bean is the Robusta coffee, which competes with local Robusta-producing giants Vietnam. Apart from that, there is a rising demand for specialty coffee, beans that are processed in a different way. For example, kopi luwak, the most expensive coffee in the world is made in Indonesia.

However, the size of coffee estates is in decline as farmers have shifted their focus to other products such as oil palm, rubber and cocoa which all have higher returns on the international market.

Market Segmentation

The market is segmented in terms of the variety of coffee, demographics and geography. Europe is the largest consumer in terms of per capita consumption, but Asia is the fastest growing. Specialty coffee is a growing segment in the USA and is expected to grow at a high rate. The other important segment in terms of demographics are the millennials, who prefer to consume coffee at roasters such as Starbucks.

Regional/Geographic Analysis

North America and Western Europe import almost all of the coffee making themselves a lucrative market. Some Asian and African countries are growing at a rapid rate, owing to rising demand among the millennials.

Opportunities

The market also provides several opportunities with regard to development of specialty coffee. The demand for such premium coffee is rising among the sophisticated elderly. It is a product which provides a huge margin to the exporters. Indonesia is home to a lot of specialty coffee varieties, which could be used to capture market from local competitor Vietnam. New technological advances, which increase the yield of the farms are a great opportunity to drive production.

Key Players

Some of the major players in the market include Starbucks, Luwak Coffee, Costa Coffee, etc.

The report contains comprehensive analysis on:

  • Coffee Market Segments
  • Coffee Market Drivers, Restraints and Opportunities
  • Coffee Market Size & Forecast 2018 to 2023
  • Supply & Demand Value Chain
  • Coffee Market Current Trends
  • Competition & Major Companies
  • Technology and R&D Status
  • Porters Five Force Analysis
  • Strategic and Critical Success Factor Analysis of Key Players

Regional analysis for Coffee Market includes

  • Asia Pacific
    • Indonesia

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macro-economic factors and other qualitative and quantitative insights. The impact of all such factors are delivered across multiple market segments and geographies.

Report Highlights:

  • Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
  • Consumer and Pricing Analysis
  •  Market dynamics of the industry
  • In-depth Market Segmentation
  • Historical and Projected Market Sizing in terms of volume and value
  • Recent market trends and Impact Factors
  • R&D Status and Technology Overview
  • Extensive Industry Structure Coverage

 

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