Ireland Cheese Market – Industry Analysis, Forecasts and Opportunity Assessment (2017-2023)

Ireland Cheese Market – Industry Analysis, Forecasts and Opportunity Assessment (2017-2023)

Introduction to Ireland Cheese Market

Cheese is a popular dairy product that comes with tremendous combinations of textures and flavours. Ireland is famous for the cheddar cheese and their love for the same. The most common route of distributing the commodity in the region is via the grocery retailers consisting of general line merchants, packaged frozen food retailers, dairy product merchants and meat & meat product ones. Along with these, retailers also utilise the online channel for selling the product in the market.

Cheese is mainly a consumer-oriented product with market segments ranging from the gourmets to occasional consumers. Even though the Irish population has a big proportion for the cheese market, more than 1/4th of the population still lacks engagement with the product, which showcases a big opportunity for the cheese manufacturers to prepare for higher levels of market penetration.

Market Dynamics

The cheese market in Ireland is experiencing a current annual growth of X% with relatively strong promise for future as well. The demand for the product, uniform otherwise, sees a huge surge during festival season in winters. With the increase in disposable income, Ireland is seeing a huge increase in the demands for premium products. Cheese industry is one of the businesses that’s getting benefitted from this particular demographic development.

An interesting development in the market has come up now with Brexit. Irish Cheddar cheese has a huge market in Britain. Now with Britain leaving the rest of Europe and EU’s single market and customs union, the prices of Irish Cheddar will increase. The World Trade Organisation imposes high tariffs on the cheddar cheese trades. This gives Ireland two options:

  • Export Cheddar at high prices – This will cut down demand though
  • Reduce Cheddar production and satisfy the local market

As high a blow it is for British consumers of Cheddar cheese, the same will be felt by Irish consumers as well. The cheese industry in Ireland is making a switch to mozzarella fearing this particular development. One advantage cheddar had for producers was that cheddar takes years to mature and so it smoothers the uneven production during winters and summers. Generally, milk production is more during summers than in winters. This will mean cheese producers will need to incur more cost in their business which will eventually be passed on to the consumers. So, a sun increase in cheese prices is inevitable in the near future.

Market Segmentation

Irish Cheese Market is segmented on the basis of product types, consumer orientation towards dairy products and on the basis of demographics. The market has connoisseurs of dairy products who’ll go for the premium ones to satisfy their needs and others who see cheese in a positive way. But a big chunk of the population consists of people who resist cheese and other dairy products.

The one segment which shows a huge potential for the cheese consumption is the people in the 1/4th of the population who simply lack engagement with the product. They can be transformed into the customer base with more communication regarding the functional uses of cheese.

Geographical Analysis

Ireland can be split into 4 parts on the basis of geography:

  • The South-West
  • South-East
  • Mid-East
  • West and North-West

The 4 geographies are arranged in the decreasing order of popularity of cheese with least demand in the northern parts of the country. Farmhouse, Crozier Blue and Baylough Cheddar are popular in the southern part while Mossfield Organic and Bellingham Blue are famous in the eastern region.

Key Players

Traditional Cheese Co., Bandon Vale Farmhouse Cheese, Knockanore Farmhouse Cheese and Carrigbyrne Cheese Co. Ltd. are a few of the examples of the current players in the Irish market selling cheese products.

Major Trade Partners

The UK which accounts for more than half of the exports of Irish Cheddar is a major trade partner for Ireland. Other importers of Irish Cheese are China, Japan and other fellow European Union nations. Japan is even looking forward to strengthening its relations with Ireland for more cheese imports.

For its import needs, Ireland relies majorly on UK, Cheese Giant Germany and France.

The report contains comprehensive analysis on:

  • Cheese Market Segments
  • Cheese Market Drivers, Restraints and Opportunities
  • Cheese Market Size & Forecast 2016 to 2023
  • Supply & Demand Value Chain
  • Coffee Market Current Trends
  • Competition & Major Companies
  • Technology and R&D Status
  • Porters Five Force Analysis
  • Strategic and Critical Success Factor Analysis of Key Players

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macro-economic factors and other qualitative and quantitative insights. The impact of all such factors are delivered across multiple market segments and geographies.

Report Highlights:

  • Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
  • Consumer and Pricing Analysis
  •  Market dynamics of the industry
  • In-depth Market Segmentation
  • Historical and Projected Market Sizing in terms of volume and value
  • Recent market trends and Impact Factors
  • R&D Status and Technology Overview
  • Extensive Industry Structure Coverage

 

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