Italy Beer Market – Industry Analysis, Forecasts and Opportunity Assessment (2017-2023)

Report on Italy Beer Market – Industry Analysis, Forecasts and Opportunity Assessment (2017-2023)

Introduction to Italy Beer Market

Beer is one of the most consumed beverages in the world next to coffee and tea. The origin of beer dates to the early Neolithic period, andis generally prepared using four basic ingredients-malted cereal grains, hops, water, and yeast, and undergoes the process of fermentation over a certain period of time. In addition, flavoring ingredients, such as herbs and fruits, are also used in beer.The Global Beer Market was valued at $593,024 million in 2017, and is projected to reach $685,354 million by 2025, growing at a CAGR of 1.8% from 2019 to 2025. The beer industry therefore as we can imagine is one of the biggest industries with many competitors inside of the industry.

Trends and Developments

2017 has been a record year for the Italian beer industry as production of beer increased by 7.5% to an all-time high of 15.6 million hectoliters (2016: 13.4m hl) and per-capita consumption stands at 31.8 liters per head and year (2016: 29.8 l), another record for Italy. Italians also become more and more proud of their own beers, which is also shown in the growing number of microbreweries, which exceeds now 850, divided into brew pubs (162) and craft brewers (693), accounting for a 3.2% market share and total production of 483,000 hl.

Market Dynamics

The consumption of beer has increased in the recent years due to rise in disposable income and increase in consumer preferences for beer over other alcoholic beverages. In addition, upsurge in female drinkers and unprecedented rise in youth population fuel the growth of the beer market. Moreover, cultural changes and adoption of western culture have swayed perception of consumers toward alcoholic beverages, especially beer. However, higher excise duties and taxations on imported as well as local beer and increasing health awareness among consumers hamper the growth of the beer market. Also, easy availability of other substitutes of beer is the major challenge for the overall market growth.

Market Segmentation

The global beer market is segmented into category,type, packaging and production. Based on type, the market is divided into ale,lager, stout & porter, malt, and others. According to category, it is classified into premium,popular-priced, and super premium. Based on packaging, it is divided into glass, metal can,PET bottle, and others. Based on production, the market segmentation includes craft brewery,macro-brewery, micro-brewery and others.

Major Trade Partners

Beer exports reached a new record level with 2.7 million hectoliters (2016: 2.1m hl). The EU imported over 2 million hectoliters of beer produced in Italy (72% of total export), with Great Britain on the lead with 1.4 million hectoliters, followed by France and the Netherlands. Also, the USA comes first (218.827 hectoliters) preceding Australia and Albania amongst extra-European countries.
Imports reduced to 6.4 million hectoliters (2016: 7.0m hl) and despite the decrease in beer imports, this sector still plays asignificant role with about every third beer consumed in Italy coming from overseas. Most of the beer was imported from Germany, with over 2 million hectoliters (31% of total Italian import), followed by Belgium (23.7% of import), the Netherlands (11.5%) and others.

Opportunities

Premiumization will be key for the beer market going forward, but that doesn’t mean simply charging more for products. The premiumization comes with Authenticity, taste, Brand Story, experience, visual identity and price. But price should be a result of other factors and not a factor by itself.

Key Players

Some of the major players operating in Beer market includes Heineken,Birra Peroni, Anheuser-Busch InBev, Carlsberg,Birra Castello andHausbrandt Trieste 1892.
The report contains comprehensive analysis on:
• Beer Market Segments
• Beer Market Drivers, Restraints and Opportunities
• Beer Market Size & Forecast 2016 to 2022
• Supply &Demand Value Chain
• Beer Market Current Trends
• Competition &Major Companies
• Technology and R&D Status
• Porters Five Force Analysis
• Strategic and Critical Success Factor Analysis of Key Players

This report is an elaborate aggregation of primary inputs from industry experts and participants acrossthe supply chain. It provides in-depth market segmentation that is derived from extensive productmapping exercises, macro-economic factors and other qualitative and quantitative insights. The impactof all such factors are delivered across multiple market segments and geographies.

Report Highlights

• Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
• Consumer and Pricing Analysis
• Market dynamics of the industry
• In-depth Market Segmentation
• Historical and Projected Market Sizing in terms of volume and value
• Recent market trends and Impact Factors
• R&D Status and Technology Overview
• Extensive Industry Structure Coverage

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