Japan Augmented Reality (AR) market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Report on Japan Augmented Reality (AR) market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Introduction to Japan Augmented Reality Market

The augmented reality (AR) is expected to grow from USD 11.14 Billion in 2018 to USD 60.55 Billion by 2023, at a CAGR of 40.29% between 2018 and 2023. The increasing demand for AR devices in healthcare, rising demand for AR in retail and e-commerce, and growing investment in the augmented reality market are the prominent drivers for the augmented reality market. Head-up displays (HUDs) for the augmentation of images are presently used in automotive, and aerospace & defence industries for training purposes. The AR HUDs are likely to be used mainly for navigation in airplanes and automotive. The use of head-up displays for applications such as automotive, and aerospace & defence would help the market to grow at a higher rate.

Japan has witnessed heightened adoption of smartphones and tablets among its population. Augmented reality’s utility for online marketing and advertising has led to the launch of many popular mobile applications. Online ads have come of age since the debut of Yelp on the iPhone, and AR technology is playing a key role in bringing online digital content closer to the customer. The market is expected to gain further increase with the introduction of concepts such as Bring Your Own Device and Corporate-Owned Personally Enabled. The Mobile AR Market in Japan is expected to gain a significant momentum and post a CAGR of over 100% throughout the forecast period.

Market Dynamics

The microeconomic and macroeconomic factors, both are going to play a role in growth of the AR industry. The microeconomic factors associated with each industry which depends on or are increasing their dependency on AR to improve their clients or customer experience. The figure below shows the aspects of AR industry. Macroeconomic factors include the relation of country’s trading partners amid the growing tension between world trade war initiated by the United States and China.

 

Market segmentation

Enterprises: This segment considers the development of commercial AR applications. For instance, logistics enterprises are using AR applications to enhance their inventory management practices.

Consumers: This segment includes individual users who download applications from various sources for personal use. For instance, the Junaio browser by Metaio is used by individuals to discover places of fun and interest.

Vendor: This segment involves the leading advertising agencies, developers of the engines, software, and hardware for AR devices which develop products for amazing end user experience.

Key Players

The key players in Japan in the field of Augmented reality are Augmented Pixels Aurasma, Blippar, Catchroom, DAQRI, Here, Metaio, Total Immersion, VividWorks, Qualcomm, Wikitude, Zappar, Google, Infinity Augmented Reality

APAC are expected to hold a major share of the augmented reality and virtual reality market in the coming future. APAC comprises China, Japan, India, South Korea, and Rest of APAC. Being an emerging economy, APAC is witnessing major changes in the adoption of new technologies and advancements. Owing to a large number of display panel manufacturers in the region, APAC witnesses an increasing adoption of latest technologies. The rising investments in commercial and defence applications and its security applications would also boost the growth of the AR market in this region. Also, the growing healthcare and automotive market in Japan would drive the growth of AR technology.

Major players in the augmented reality are Sony (Japan), Oculus (US), Samsung (South Korea), Google (US), PTC (US), HTC (Taiwan), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara, (US), Blippar (UK), Osterhout Design Group (US), Magic Leap (US), Upskill (US), Continental (Germany), Visteon (US), Eon Reality (US), and Vuzix (US).

 

The report contains comprehensive analysis on:

Japan’s AR market

  • Japan’s AR market Drivers, Restraints and Opportunities
  • Supply & Demand Value Chain
  • Japan’s AR market Current Trends
  • Competition & Major Companies
  • Technology and R&D Status
  • Strategic and Critical Success Factor Analysis of Key Players

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macro-economic factors and other qualitative and quantitative insights. The impact of all such factors are delivered across multiple market segments and geographies.

Report Highlights:

  • Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
  • Consumer and Pricing Analysis
  • Market dynamics of the industry
  • In-depth Market Segmentation
  • Historical and Projected Market Sizing in terms of volume and value
  • Recent market trends and Impact Factors
  • R&D Status and Technology Overview
  • Extensive Industry Structure Coverage

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