Japan Rice Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Report on Japan Rice Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Introduction to Japan rice market

Rice production in Japan is very important to the Japanese economy, it being the staple part of Japanese diet. Rice is also a very important part of Japanese culture and the country is famous for producing japonica rice variety. Japan is among the top producers of rice in the world. In the past, Japan was self-sufficient in its consumption of rice, but in recent few years it has been increasingly its imports mainly from U.S. But Japan as a country has low population growth and has an aging population so there are chances that it can harm future rice production.  Also, people’s diet has shifted since last five decades and rice consumption has decreased since then, therefore decreasing the per capita caloric value intake also with wheat consumption rising by a small percentage in the last decade.

MARKET DYNAMICS

Rice production in Japan has been mainly driven by increase use of technology to deal with its problem of scarcity of land for increased production. Japan relies heavily on drones in spraying rice paddies as well as deal with insects like white-backed plant hopper which has been notorious for harming rice fields. It is also following a trend of producing Genetically Modified crops. Also, a subsidy program by improving the packaging materials and containers to increase exports of cooked white rice which was 658 tons in 2017 is going to be initiated by the agricultural ministry [6].

In recent years, the rice consumption per person has reduced by 38 percent as a result of increased consumption of meat products by Japanese [1]. As a result, the prices of home grown rice has increased and people are buying imported rice. Also, After Japan’s bilateral Economic Partnership Agreement (EPA) with the European Union and Comprehensive and Progressive Trans-Pacific Partnership, it has agreed to eliminate or reduce the tariff which can increase the competition for U.S. exports which accounted for 58% of the total import [5].

The gentan policy, an acreage control system was abolished starting with rice harvested in 2018. As a result, the government is no longer responsible for regulating the production, thus the move will increase the competitiveness of Japanese Rice thus leading to liberation of the trade. Japan recorded 28 percent increase in rice exports in 2017 and this number is expected to increase owing to abolishment of gentan system and technological advancements [7].

MARKET SEGMENTATION

Japan Rice industry can be segmented by rice variety; Japonica, Indica, Aromatic, Glutonica etc. Japonica consists of around 87% of the total production in 2017. On the basis of consumption it can be classified as food for human, pets, cows and beer processing. By grain size type, it can be divided into long grain, medium grain and short grain type. On the basis of time of production, Shinmai is the rice harvested and processed in the current year.  The processed rice from the previous years can be komai, kokomai, kokokomai and so on as the production year goes back, on the basis of their age in years. Moisture content is the main differentiating characteristics, newly harvested rice containing around 15 % more moisture. The shinmai rice has plump texture, is sticky and sweeter and fresher in taste. For imported rice, Calrose which is harvested in the U.S., consisted of around 80% of the market which consumed foreign rice [2]. Rice is imported also from Thailand and Australia but U.S. being the top importer. There are various type of rice products such as rough rice, brown rice, milled rice, broken rice, rice flour, rice pellets etc. [5].

GEOGRAPHIC ANALYSIS

Japan’s agriculture is based on rice which has around 1.7 million hectares of harvested area and 8.5 million metric tonnes of rice production and import of 0.9 million metric tonnes [4]. Basically, there are 3 seasons of planting and harvesting. Rice is grown in an extensive range of latitudes and rice is grown upto 1,400 m altitude in the central region of the main island. This includes aubtropical, temperate and frigid zones as well. To get good quality grains, they practice deep water irrigation, windbreak nets and applying of organic matter which improves the soil fertility [3].

KEY PLAYERS

In Japan, the key players in the Rice industry are Kuragi Co. Ltd, Axes Co. Ltd., Sanyo Amnak Co. Ltd., Grand Jete Japan. etc [1].

 

The report contains comprehensive analysis on

  • Rice Market Current Trends
  • Technology used and genetically modified rice
  • Rice Market Drivers, Restraints and Opportunities
  • Rice Market Segmentation
  • Competition from producers within and imports
  • Geographical analysis of rice production
  • Strategic Key Players

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macro-economic factors and other qualitative and quantitative insights. The impact of all such factors are delivered across multiple market segments and geographies.

Report Highlights

  • Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
  • Consumer and Pricing Analysis
  •  Market dynamics of the industry
  • In-depth Market Segmentation
  • Historical and Projected Market Sizing in terms of volume and value
  • Recent market trends and Impact Factors
  • R&D Status and Technology Overview

 

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