Netherlands Beer Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)
Report on Netherlands Beer Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)
Introduction to Netherlands Beer Market
Over the last few years, the beer culture in Netherlands has experienced a positive growth. Both alcoholic and non-alcoholic beer have been on an upward trend in growth terms. As per the reports of Euromonitor, 2017, the sales volume has increased by 2% and CAGR was expected to be around 2% in 2017. Currently, there is a massive in the low/non-alcoholic beer market with consumption growth of around 8% from 2016-17 as against 2% growth in the entire market. Non-alcoholic beers have shown a strong overall growth for 8 consecutive years with consumption rising by about 25%.
The popularity of craft beer in the Netherlandshas been growing over the years. As per a survey conducted by Dutch Brewers Association on 1000 Dutch beer drinkers, people are becoming more versatile in selecting their beer. Around 40% of the respondents chose different beer than 2 years ago. Few interesting statistics observed in the survey showed that 67% of the men drink beer every month as against 29% women. Moreover, about 78% of the respondents believed that they have more options to choose from i.e. the variety in supply of beer has rose over the past 2 years. Another shocking fact was that about 25% of the people buy beer which they had never tasted before. About 52% of the Dutch believe there is abundance in supply of beer and hence they find it easy choose. However, 48% believed that they have a choice to make in the restaurants and bars due to a large variety.
As per the reports of BMI, 2017, beer is expected to remain the most popular alcoholic drink and craft variety have been on an upward trend, offering opportunities for new players to enter into the Dutch retail market. The segmentation of the beer market in Netherlands includes Light/No/Low Alcoholic drinks, the demand for which has been on an upward trend and expected to grow at a robust pace in the upcoming years. The other variety includes the traditionally consumed standard, strong and extra strong beers. A new player willing to enter the Dutch market must do a careful analysis of all the segments and must target the segment accordingly. For more robust growth, one must try to target Non-Alcoholic drinks whereas for a stable revenue, the traditional segments might be beneficial.
Most of the branded Dutch beers are brewed as per the ancient recipes and have been produced in Netherlands for centuries.Heineken, Grolsch and Bavaria are major brewers and drivers of the Netherlands’ success as a global beer provider, along with a growing number of successful microbreweries.One of the key beer brands is Pale Lager which pairs wonderfully with most of the meals. Another major player in Dutch market is Witbier which is known for its refreshing taste and low alcohol content commonly consumed in summers. Other popular brands include Herfstbok, Lentebok, IPA, Dubbel and Trippel.
Major Trade Partners
Netherland’s best customer for beer has been the United States with more than 20% of the total beer consumed in US being Dutch. Moreover, many of the European Union countries are also a vital share in the Dutch Beer export. Popularity of Dutch Beer has been on a rise in France from the last few years. Many of the Asian markets have been picking up with China and Taiwan, lately coming into the picture.
The report contains comprehensive analysis on:
• Introduction to Netherland’s Beer Market
• Market dynamics
• Market segmentation
• Key Players
• Major Trade Partners
• Robust growth expected in low/non-alcoholic beer
• Market dynamics of beer in Netherland’s market
• Various variety of beer
• Major brewers and drivers of Netherland’s success in global beer market
• Best customer of beer: The United States of America
• Upcoming Trade partners: France, China and Taiwan