Market Litmus

Report on New Zealand Cheese Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Introduction to New Zealand Cheese Market

It is remarkable that the coagulated solids of only one item — milk— ought to be fit for creating such huge varieties of flavors, textures and colors. Man took milk, robbed it of a little of its sweetness, and gave it immortality. Cheese is in fact one of the extraordinary culinary delights. It can be as sophisticated as any of the world’s nourishment items, yet it is likewise among the least difficult. So basic, indeed, that if raw, unpasteurized milk is left sufficiently long at room temperature, it will start to transform into cheese without anyone else. New Zealand is one of the world’s best dairy producing countries and conveys a past filled with giving amazing dairy produce, especially milk powder and cheese. New Zealand’s dairy industry has dependably been export oriented. Market Dynamics: Despite an idealistic standpoint at the time, a natural conservatism in the client implied that the market for these “delicate and extravagant” cheeses ended up being restricted, and just a single or two little cheesemakers endured with them.

Factors affecting the cheese market in New Zealand include:

• Social Factors: The settlement of Treaty issues has affected upon land possession and has extended the quality of Iwi as noteworthy players in the business world. The expanding acknowledgment of Maori rights as suggestions particularly in the region of ecological issues as an accomplice in asset administration through the RMA.
• Technological Factors: The accessibility of sustainable energy supplies and meeting potential global warming require further advances in innovation and reception. The procedure of innovative appropriation at the homestead level is noted as being impromptu with lead ranchers commonly being early adopters, showing a first mover preferred standpoint and afterward pursued by different agriculturists who watch the advancement.
• Natural Environmental Factors: The developing political engaging quality of ecological support is noted as indicating more prominent movement at the provincial chamber level. Exchange with nations with a not exactly praiseworthy ecological reputation, and besides human rights issue, was additionally observed by members as a future issue.

Market Segmentation:

Mainland Cheese has dependably been a firm Kiwi most loved in refrigerators around New Zealand. Regardless of whether its flame broiled on a toasty, pressed in the children’s lunchbox, disintegrated into a serving of mixed greens or utilized as the star for your formulas with cheese.

New Zealand has two types of cheese:

• Cheddar
• Whitestone

Based on the strength, cheese in New Zealand is of various types:

• Colby
• Havarti
• Edam
• Parmesan
• Egmont
• Swiss
• Haloumi
• Tasty
• Mild
• Blue
• Mozzarella
• Feta
• Organic
• Gruyere
• Brie
• Smoked
• Camembert
• Vintage
• Gouda
• Epicure
• Noble

Geographic Analysis:

Cheese farms are segmented based on the type of cheese they produce in their farms, for example:

• Auckland and Northland best for Gouda type of cheese
• Auckland’s North shore best for burrata, buffalo mozzarella, ricotta and other rare varieties
• Waikato for mercer cheese
• Lower North Island for feta and pepato style cheeses.
• The Deep South
• Kaikoura and Canterbury

Opportunities: The potential growth in the Asian markets can be seen as a key success factor although the type of product mix and the potential for protectionist policies fostering home based production is recognised. In 2016, New Zealand cheese production forecasts at 310,000 metric tons and exports will fall back to 2014 levels at 278,000 metric tons, the report says.

Major Trade Partners:

Not at all like milk powder and butter, which have a prepared market in the Third World, has cheese appeared to demand a social legacy of consumption. Apart from the Persian Gulf states, with their strong tradition of white cheeses, for example, fetta and domiati, the main clients for New Zealand’s hard cheeses are in Europe, or in nations where Europeans settled, for example, America and Australia. Japan with an annual purchase of 27,000 tons (35 percent of fare volume) presently speaks to be the greatest single client, with the New Zealand residential market, the United States and Europe trailing behind in a specific order.

Top dairy export markets:

• China 23%
• USA 8%
• Australia 6%
• Japan 4%
• Malaysia 4%
• Algeria 4%
• UAE 4%
• Philippines 3%
• Indonesia 3%
• Others 42%

Key Players:

Some of the key players in the cheese market industry include:  Lactalis Group (U.S.)  Fonterra (New Zealand)  Friesl and Campina (Netherlands)  Dairy Farmers of America (U.S.)  Arla Foods (Denmark)  Bongrain SA (France)  Land O’Lakes (U.S.)  Hilmar Cheese Company (U.S.)  Molkerei Ammerland (Germany)  Cabot Creamery (U.S.)  Cowgirl Creamery (U.S.)  Grafton Village Cheese (U.S.)  Kraft Foods (U.S.)  Vermont Shepherd (U.S.)  Willow Hill Farm (U.S.)

The report contains comprehensive analysis on:

• New Zealand Cheese Market Segments
• New Zealand Cheese Market Drivers, Restraints and Opportunities
• New Zealand Cheese Market Size & Forecast 2016 to 2023
• Supply & Demand Value Chain
• New Zealand Cheese Market Current Trends
• Competition & Major Companies
• Technology and R&D Status
• Porters Five Force Analysis
• Strategic and Critical Success Factor Analysis of Key Players

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market qualitative and quantitative insights. The impact of all such factors are delivered across multiple market segments and geographies.

Report Highlights:

• Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
• Consumer and Pricing Analysis
• Market dynamics of the industry
• In-depth Market Segmentation
• Historical and Projected Market Sizing in terms of volume and value
• Recent market trends and Impact Factors
• R&D Status and Technology Overview
• Extensive Industry Structure Coverage