North American Augmented Reality (AR) Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Report on North American Augmented Reality (AR) Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Introduction to North American Augmented Reality Market

Augment Reality is a technology which superimposes the computer generated images on real word pictures and hence provide a composite view.

Following data shows that how AR market is growing and also expected growth in future. Its demand in not just only in entertainment sector but in other sector also, like health care and retail. Ex- 3D view of pictures of object.

Market Dynamics

Ease of use- Human being are tend to use things which seems easy to them. So human interaction with AR should be easy and seamless.

Customization- Use of AR increases if it is customizable. Customization in size, colour and appearance enhance the user experience and make it more comfortable to use.

Comfort-comfort in terms of acceptable temperature, texture, shape, weight and tightness should be there.

Aesthetics- Design should be sleek and device used should not be very heavy to use.

AR market Trends-

User experiences become more natural- There is a improved gesture recognization. Controls are becoming more natural. More natural the controls are, easier it will be to control the AR device

Extended reality become a new buzzword-This notion stands for any form of digitally altered reality, comprising Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR).Since there is overlap of boundaries hence the word extended reality is used.

AR market remain open to innovative solution- Even state of the art technology is not perfect yet hence the industry remain open to the innovation and therefore there is chances of  substantial growth in the industry.

AR market analysis and Industry wise segmentation –

There is increase in adoption of AR across various industry to boost customer satisfaction. By increasing the digitalization there is also adoption in health care sector. Although the growth in this sector is hampered by high cost involved in software and hardware installation. If we go by regional analysis asia pacific region I supposed to grow with the highest rate due to emerging economies like India and China. Huge investment in China is forecasted.

Key Players- Some of the major players in AR industry are-

Groove Jones- Groove Jones is an award-winning creative and technology studio, recognized for the work we are doing for world-class brands like – Amazon.com, AT&T, FX, MasterCard, McDonald’s, Samsung, Toyota, & Lexus

Science soft- . Since their development of an app very similar to IKEA Place in 2014, the company has been providing professional augmented reality services.

HQSoftware- The company delivers complex projects across multiple verticals including manufacturing, healthcare, marketing, education, and other.

Layar- From 2009 on this Dutch enterprise’s focus is on custom AR solutions and tools/kits to develop AR apps.

Augment-  Augment specializes in B2B solutions that connect connect retailers and online shoppers, and display products in 3D augmented reality.

The report contains a comprehensive analysis on:

  • North America Augmented Reality Market Segments
  • North America Augmented Reality Market Drivers, Restraints and Opportunities
  • North America Augmented Reality Market Size & Forecast 2016 to 2023
  • Supply & Demand Value Chain
  • North America Augmented Reality Market Current Trends
  • Competition & Major Companies
  • Technology and R&D Status
  • Porters Five Force Analysis
  • Strategic and Critical Success Factor Analysis of Key Players

 

Regional analysis for North America Augmented Reality Market includes:

  • North America
    • US
    • Canada

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macroeconomic factors, and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

 

Report Highlights

  • Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
  • Consumer and Pricing Analysis
  • Market dynamics of the industry
  • In-depth Market Segmentation
  • Historical and Projected Market Sizing in terms of volume and value
  • Recent market trends and Impact Factors
  • R&D Status and Technology Overview
  • Extensive Industry Structure Coverage

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