Spain Beer Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Report on Spain Beer Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Introduction to Spain Beer Market

Spain is a big market for beer consumption in Europe. Consumption of beer in Spain has increased in light of the favorable economic context, record tourism numbers, and rising consumer confidence. According to Cerveceros de España, 40 hectares of beer was consumed in Spain in 2017, a 3.7% increase on the previous year. Beer consumption is majorly driven by Spain’s hospitality sector with 63% of beer being consumed at on-trade locations. Beer sales reached 35.7 million hectolitres in 2017, a 3.8% increase on the previous year. A key driver of the growth of the beer industry in Spain has been the craft beer boom in recent years. Spain is the fourth largest producer of craft beer in the EU, behind Germany, the UK, and Poland. Moreover, the consumption of beer has been aided by increased focus on health and wellness in Spanish society. The focus has brought fruitful fortunes for beer industry as the drink is seen as a healthy beverage. The Spanish beer market is fairly competitive and is dominated by few major players.

Market Dynamics

With increasing tourism and home-grown demand, beer market in Spain is on rise and with that, there has been a spike in competition. In 2017, there were 483 companies, about 90 more than at the end of 2015. 90% of the beer consumed in Spain is produced in Spain which indicates very low import of beer into the country. Increasing competition within the country is making it difficult for international companies to make dents in the domestic market. Heineken Espana is the market leader in the category owing to its extensive brand portfolio. The four top producing companies are Mahou-San Miguel Group, Heineken Espana, S.A Damm, and Hijos de Rivera. The beer market in Span has changed drastically after the sudden boom in the popularity of craft beer. The boom has allowed many small players to make gains in the market and dominance of large brewers has been challenged. In response, large brewers are devising new specialty and craft style beers in order to compete.

Market segmentation

Beer market in Spain can be segmented into three 3 different segments, namely product type, category,and packaging.
Based on Product type
Based on product type, beer can be classified into- light and strong beer.
Based on category
Based on the category, beer can be classified into premium, craft, regular, light,and no alcohol beer.
Based on Packaging
This category can be broadly classified into canned, bottled, and draught beer.

Opportunities

Beer market in Spain has surged in recent years owing to increased GDP, spike in tourism and change in dieting habit of a population. Revenue in the beer segment amounted to US$3,269m in 2018, showing an increase from 2017 figures. Recently, the beer market in Spain has seen boom in demand of craft market. In 2017, there was a 36% increase in craft beer production, reaching 170,000 hectolitres. Other than domestic market, Spanish beer companies see a growing demand for Spanish beer overseas as well. In 2017, Spain beer exports reached 2.9 billion hectolitres, increasing 240% over the last ten years. Rising demand presents vast opportunities before Spanish brewers to grow and expand market share.

Key Players

The key players in the Spanish beer market are:
Mahou San Miguel
Heineken
Damm
SABMiller
Independents

The report contains a comprehensive analysis on:

• Beer Market in Spain
• Recent trends in beer market in Spain
• Market dynamics of beer industry in Spain
• Major market players in the industry
• Market segmentation of the beer industry in Spain

Report Highlights:

• Detailed introduction of beer market in Spain
• Market dynamics
• Competition and consumer buying behavior
• Market segmentation
• Opportunities in the market
• Extensive industry structure coverage

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