Spain Smartphone Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Report on Spain Smartphone Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Introduction to Spain Smartphone Market

Smartphones were first time seen in use in Japan. At that time, they were still quite a rarity outside Japan. They were first introduced outside Japan in 2002, by the company Danger Hiptop, which gained some popularity in US. After that, people started using the Windows Mobile. It was around this time that BlackBerry, one of the smartphone giants in the subsequent years, was first seen in USA. Since then, the world has come along a long way, with the smartphone transforming from a luxury to a modern day necessity, with a one stop solution to all kinds of modern day problems.

In Spain too, the smartphone craze took the country by storm. The mobile market has grown strongly in Spain. In 2013, there were about 24 million mobile users in Spain. The growing demand meant that the smartphones were being sold like hot cakes and the trend continued, resulting in Spain becoming the country with the most smartphones in the whole of Europe. 45% of the internet traffic in Spain is generated by smartphone users.

Market Dynamics

The Spanish market is one where the smartphone has seen booming success. As of 2018, the smartphone penetration in Spain has grown to 66.8%, showing a 11.4 percentage point increase from 2013. To put the figures in perspective, India in 2018 had a penetration of 28.5%. This is a result of the rising income levels increasing the purchasing power of the  As such, there have been a lot of local competitors who have entered into the Spanish market with their own take to the smartphone.
Even though these companies were wholeheartedly welcomed, recently, the local smartphone maker has received some very tough competition from the cheaper Asian Smartphones. Recently, a well-received company called Geeksphone, closed as it was not able to cope with the competition.
Spain is one of the most developed smartphone markets in the world, with one of the fastest mobile grids in the world. The average speed of the mobile networks in Spain is around 18 Mbps, with speeds reaching 400 Mbps continuously in some cities. Spain has four major service providers, namely Vodafone, Orange, Yoigo and Telefonica.

Market Segmentation

The mobile market in Spain is segmented into two parts: Foreign Smartphone and Local Companies. Apart from that, the segmentation is based on price in the market.

Key Market Players

The Spanish Smartphone market is divided between global and local players, with local players facing stiff competition from cheaper foreign counterparts. Currently, Apple reigns in the market with 26.8% share, with Samsung and Huawei following closely with 25.88% and 17.46% respectively. LG and bq are the other major players in the Spanish market.

Report Highlights

  • Spain Smartphone Market Segments
  • Spain Smartphone Market Drivers, Restraints and Opportunities
  • Spain Smartphone Market Size and Forecast 2016 to 2023
  • Supply and Demand Value Chain
  • Spain Smartphone Market Current Trends
  • Competition and Major Companies
  • Technology and R&D Status
  • Porters Five Forces Analysis
  • Strategic and Critical Success Factor Analysis of Key Players

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macro-economic factors and other qualitative and quantitative insights. The impact of all such factors are delivered across multiple market segments and geographies.

Report Highlights for Smartphones include:

  • Detailed Historical Overview (Market Origins, Product Launch Timelines etc.)
  • Consumer and Pricing Analysis
  • Market Dynamics of the Industry
  • In-depth Market Segmentation
  • Historical and Projected Market Sizing in terms of Volume and Value
  • Recent Market Trends and Impact Factors
  • R&D Status and Technology Overview
  • Extensive Industry Structure Coverage

 

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