Sweden Cheese Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)
Report on Sweden Cheese Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)
Introduction to Sweden Cheese Market
Italy is generally credited to be the origin of Cheese and is used and consumed in different measures all around the globe. It is rich in nutrients, however, its overconsumption can result in health-related diseases, notably heart attack. Sweden is known for the variety of domestic organic Cheese it produces like Västerbottensost, Grevé, Prästost, etc.
Sweden is the country with one of the largest kg per capita consumption of cheese in the Europe or even in the world for that matter. According to the 2016 report by CDIC, the per kg consumption stood at 20.5 kg per capita.
The domestic demand for Cheese is increasing every year and this has caused a supply demand mismatch in Sweden which has resulted in large quantities being shipped from foreign countries to fulfil the domestic demand.
This means that the domestic players have failed to take the advantage of the ever-growing domestic demand and now face competition from players from abroad, not to mention the opportunity cost of not capitalizing on the Global Cheese Demand. The foreign competition has also affected the traditional cheeses which were produced inside the country.
Nevertheless, the Cheese market remains a lucrative setting for the companies with revenues amounting to US $ 1506 million in the year 2018 and the projected Compounded annual growth stands at 1.0%.
Cheese Prices are more demand driven than supply driven. Over the years the average Cheese consumption has increased, and the domestic supply is still trailing it. One big factor that has contributed to the increase in demand is the increase in disposable income, some of which has certainly gone towards stimulating the cheese demand.
According to statista, annual household inflation adjusted income per capita in SEK has gone up from 172,570 Swedish Krona to 214,030 Swedish Krona.
The Swedish Cheese industry is mature, and this means the point of differentiation for a lot of them comes down to pricing decisions. This has led to the increased price competition which has limited possibilities of growth for the industry.
High Domestic Consumption
As far as dietary habits of Swedish people is concerned, cheese occupies quite a special place. And thus, the companies can create differentiation by positioning themselves as a premium, organic, locally sourced Cheese brand to attract the consumers and customers.
Health Conscious Customer
Over the years there has been an increase in the awareness of health-conscious diets among masses not just in Sweden but globally too. This has led to people consuming diets which are protein rich and this has also increased demand of low-fat Cheese in Sweden which is a protein, calcium and Vitamin D rich dairy product.
Supply Demand Mismatch
Due to the domestic supply not matching the high domestic demand of Sweden Market, Cheese is also imported, which brings foreign players into the picture. And this means increased competition for both major domestic players as well as already limited retail volume sales.
Fast food Consumption
Although there is a general trend of people moving towards healthy food habits, consumption of fast foods remain at an all-time high. Cheese is used in fast foods like Pizza, Pasta. Cheese-Pizza/Pasta is a typical example to complementary goods. As the consumption of Fast food increases/decreases, Cheese market is also affected.
The market for Cheese can be divided into type of Cheese produced, sources of milk from which Cheese is produced, geographically, based on Import/Export market and distribution Channels. It is worth noting that the above listed categories or the cheese types listed under them (below) do not form an exhaustive list.
Sources of Milk
- Cows like- Jersey, Holstein, Short Horn, Brown Swiss
- Goats- Alpine, Saanen, La Mancha
- Sheep- Sardinian, Awassi, Churra
- Water Buffalo- Bubalus bubalis
Types of Cheese
- Hard Cheese- Vasterbottenost, Kummin,
- Semi Hard Cheese- Greve, Herrgardsost
- Semi Soft Cheese – Adelost, Brunost
- Soft Cheeses- Arådalen, Vera
- Fresh Soft Cheese- Moose, Quark
Region of origin/production
- Västra Götaland
- Bjurholm Etc.
Channels of distribution
Offline- Hypermarkets, Retail shops, Dairy product shops
Key market companies indulging in the Cheese business in Sweden are
- Wernersson Ost Ab
- Food Garden of Sweden Ab
- Kronagg Ab
- Oviken cheese
- Almnäs Bruk
Major Trade Partners
Major Importers from Sweden
Major Exporters to Sweden
- Sweden Cheese Market Segments
- Sweden Cheese Market Drivers, Restraints and Opportunities
- Sweden Cheese Market Size & Forecast 2016 to 2022
- Supply & Demand Value Chain
- Sweden Cheese Market Current Trends
- Competition & Major Companies
- Technology and R&D Status
- Porters Five Force Analysis
- Strategic and Critical Success Factor Analysis of Key Players
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macro-economic factors and other qualitative and quantitative insights. The impact of all such
factors are delivered across multiple market segments and geographies.
- Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
- Consumer and Pricing Analysis
- Market dynamics of the industry
- Market Segmentation
- Estimated Market Sizing in terms of volume and value
- Recent trends in Market and impact
- Research Status and Technology Overview
- Extensive Industry Structure Coverage