Turkey Smartphone Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Report on Turkey Smartphone Market – Industry Analysis, Forecasts and Opportunity Assessment (2016-2023)

Introduction to Turkey Smartphone Market

The smartphone market is constantly changing, due to a combination of effects from the development of new technologies, innovative payment systems and increasing competition with social apps. At the same time, the smartphone regulatory environment continues to evolve in order to maintain a fair competitive playground.

Turkey is a developed mobile market which is characterized by a deep technological awareness among its citizens. Also, the Turkish users’ attitude toward content consumption and mobility reinforces the fact that there is a high smartphone penetration in the country.

Turkey is one of the countries which registers the highest internet traffic data worldwide (62% of its overall web traffic is mobile), seconded by Spain (45%), followed by the US (41%) and the UK (38%). In terms of mobile payments, Turkey is a deciding market. According to Visa Inc’s latest report, 91% of the surveyed individuals in Turkey reported having used mobile payments, placing Turkey among the leading European countries.

The number of smartphone users in the country has risen from 16 million users in 2013 to 46.52 million users in 2018 and it is projected to rise to 61.34 million users by 2022.

Market Dynamics

Thanks to the widespread use of broadband cellular networks, numerous areas, such as digital gaming, online journalism and internet retailing have been positively impacted by the massive spread of digitalization in the country.

With the massive spread of digital literacy amongst the people, the convenience of the online shopping coupled with various innovative payment methods is seen as another market driver in the smartphone market

Samsung and Apple continued to lead smartphones sales in 2018. Samsung is the leading player because of the strong availability of its wide range of products within all price ranges.

Huawei is another international brand that has gained volume share, with the company investing significant amounts in increasing the availability of its products and marketing following new launches such as Huawei Mate Pro 10. It is expected that strong competition from domestic companies will likely result in a slight volume share loss for Samsung and Apple due to the significant pricing advantage that domestic companies have.

Following dynamic volume growth within smartphones, a number of local companies, such as Vestel Elektronik, Casper Bilgisayar Sistemleri and Telpa Telekomunikasyon had swiftly entered the area and gained significant volume share thanks to their extensive distribution networks and offering of budget-friendly products. Over the next few years, as a result of the negative economic outlook, consumers are expected to continue to show interest in affordable smartphone options.

Market Segmentation

Segmentation based on technology

  • Android Technology
  • IOS Technology
  • Windows Technology

Segmentation based on screen size

  • Less than 4.5 inch
  • Greater than 5 inch
  • Between 4.5 to 5 inch

 

Key Players

  • Samsung
  • Apple
  • LG
  • Huawei
  • Vestel
  • Casper
  • HTC
  • General Mobile
  • Lenovo

Major Trade Partners

  • China
  • Mexico
  • USA
  • South Korea
  • Malaysia
  • Estonia

 

The report contains a comprehensive analysis on:

  • Turkey Smartphone Market Segments
  • Turkey Smartphone Market Drivers, Restraints and Opportunities
  • Turkey Smartphone Market Size & Forecast 2016 to 2023
  • Supply & Demand Value Chain
  • Turkey Smartphone Market Current Trends
  • Competition & Major Companies
  • Technology and R&D Status
  • Porters Five Force Analysis
  • Strategic and Critical Success Factor Analysis of Key Players

Regional analysis for Turkey Smartphone Market includes:

  • Turkey

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macroeconomic factors, and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights:

  • Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
  • Consumer and Pricing Analysis
  • Market dynamics of the industry
  • In-depth Market Segmentation
  • Historical and Projected Market Sizing in terms of volume and value
  • Recent market trends and Impact Factors
  • R&D Status and Technology Overview
  • Extensive Industry Structure Coverage

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