Global Premium Motorcycle Helmets Market

Description

The demand for Premium Motorcycle Helmets is increasing in the market owing to the increase in the number of motorcycle drivers. The helmets provide safety and protection from injury to the motorcycle driver. Thus, with the increase in the safety concerns and introduction of safety regulations, the demand of the premium motorcycle helmets has also increased. The premium motorcycle helmets are expensive and are known for their excellent quality. The end-users correlate the quality and the safety provided by the premium helmet to its price in the market.

End-user/Technology

The end-users of the premium motorcycle helmets are mostly the safety cautious drivers along with the drivers of heavy motorcycles and the drivers of high capacity performance bikes.

Market Dynamics

The market is growing with the increase in motorcycle drivers. The importance of safety among the drivers is also one of the primary drivers for the adoption of such products. The market depends largely on the price of high performance and high capacity motorcycles and the number of their drivers. It also depends on the safety consciousness of the drivers and on the safety regulations imposed by the government in that market. The increasing adoption of motorcycle sports has added to the popularity of premium motorcycles helmets. The availability of fashionable and luxuries helmets as premium helmets is leading to more conversions of motorcycle riders which are fashion-conscious and rich.

Market Segmentation

The market is segmented in terms of the material used and geography.
Different types of material are used for the production of the premium helmets which has led to segmentation of the market based on this factor. The different types of material used include Kevlar, Fiber Glass, Carbon Fiber and Plastics.
The market is also segmented based on geography. The different regions based on which the market is segmented include Asia Pacific (APAC), North America, Latin America, Europe, Africa and Middle East regions.

Regional/Geographic Analysis

There is a difference in the average motorcycle helmet buyer in different geographical markets. In the developed markets of North America and Europe, most sales of the premium motorcycle helmets are from the drivers of high capacity performance bikes. Whereas in the developing markets like India and Indonesia, the maximum sales of motorcycle helmets come from daily commuters and entry level bikes starting from a 100cc engine. As the premium motorcycle helmets have higher costs, commuter bikes do not usually prefer them and thus go for normal motorcycle helmets.

Opportunities

There are improved opportunities for the premium motorcycle helmets in the emerging markets like India and Indonesia as the high performance bikes are being made available to the local commuters at a relatively affordable price. With the introduction of number of high performance and high capacity bikes manufacturing plants in the emerging markets, the prices are seen to be relatively affordable. This is expected to lead to an increase in the number of end-users of such bikes and thus to an increase in the number of end-users of the premium motorcycle helmets users. Thus, a growth trend is expected to be seen in the emerging markets.

Key Players

Some of the major players in the market include Arai Helmet, HJC America, Lazer Helmets, Nolan Group, Bell Motor Company, Chih Tong Helmet Co. Ltd., NZI Helmets SA, Shoei.