Feed Palatability Enhancers are generally used to overcome the bitter taste and smell of animal feed because of the usage of feed additives, which are essential for animal health, and hence are necessary. The unpleasant smell and taste are neutralized using the flavours and sweeteners. Palatability includes mold control, oxidation and better shelf life for the animal feed. These enhancers help to maximise feed intake masking the unpleasant taste, odour, providing better taste, flavour and aroma making the fodder preferable and thus, enhancing the health of animals.Since the global feed palatability market may also be regarded as an ancillary market to the domesticated meat animals and animal feed market, it closely follows the demand for both.
One of the chief drivers of demand for feed palatability enhancers is the rising demand for animal proteins with increasing income levels across the world, especially in the developing economies, fuelling the consumption of animal proteins, as the consumption of egg, meat and milk grow at the expense of other staple foods and Urbanization, with city dwellers proven to have an assorted diet rich in animal proteins and fats, compared to the relatively unsophisticated diet of rural population. The market for global feed palatability enhancers is also driven by a host of other factors like rise in global consumption of meat, increase in the demand of good quality meat, rising awareness relating to the use of feed detoxifiers amongst farmers calling for increased use of feed palatability enhancers, industrialization of the livestock industry, growing emphasis on animal healthcare, rising focus on animal feed quality,rising concern of quality of pet food and technological innovation. Rise in prices of raw materials and the adverse effects of the ingredients on the environment are some of the factors inhibiting the growth of the market.
The market for global feed palatability enhancers can be segmented on the basis of product into:
• Natural Enhancers
• Synthetic Enhancers
The market can also be segmented on the basis of application into
It can also be segmented on the basis ofgeography into
The Asia-Pacific market is projected to witness the highest growth rate in terms of volume over the forecast period due to increased meat consumption owing to the regions rapidly growing population, burgeoning middle-class, increasing disposable incomes resulting from rising per-capita income, and rapid urbanization making it an important market for feed palatability enhancers.
The North American market dominates the global feed palatability enhancers market due to traditionally high levels of meat consumption and high preference for poultry and meat products, better understanding amongst farmers regarding their application in feed additives, rising awareness of pet owners about the quality products and the presence of major industry players in the region.
Poultry feed palatability enhancers constitutes the largest application segment in terms of market share, whereas Aquafeed and pet are forecasted to witness the highest growth. The market in Europe has stagnated in recent years because of strict environmental regulations and other factors such as productivity and cost of animal feed.
Some of the key players in this market are DuPont, Eli Lilly and Company, Kent Feeds, Ensign-Bickford Industries Inc., Ferrer, Associated British Foods, Tanke International Group, Kemin Europa, Kerry Group PLC.
- Market segments
- Market Drivers, Restraints and Opportunities
- Market Size & Forecast 2016 to 2022
- Supply & Demand Value Chain
- Market – Current Trends
- Competition & Major Companies
- Technology and R&D Status
- Porters Five Force Analysis
- Strategic and Critical Success Factor Analysis of Key Players
- North America
- US and Canada
- Latin America
- Mexico, Brazil, Argentina and Rest of Latin America
- Western Europe
- EU5 (Germany, France, Italy, Spain, U.K.)
- Nordic Countries (Denmark, Finland, Norway, and Sweden)
- Benelux (Belgium, The Netherlands, and Luxembourg)
- Rest of Western Europe
- Eastern Europe
- Rest of Eastern Europe
- Asia Pacific
- Australia and New Zealand
- Rest of Asia Pacific
- Middle East and Africa
- GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
- South Africa
- North Africa
- Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
- Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
- Consumer and Pricing Analysis
- Market dynamics of the industry
- Market Segmentation
- Estimated Market Sizing in terms of volume and value
- Recent trends in Market and impact
- Research Status and Technology Overview
- Extensive Industry Structure Coverage