Germany Veterinary Healthcare Market

Description

Germany shows the largest number of pet humanization in Europe. The German veterinary healthcare market in the region has been accounted for US$XX Million and is expected to grow to US$XX Million by 2022, at a CAGR of XX% during the forecast period. Europe holds the second largest market share in Swine healthcare and it is only behind the United States, in the global fish healthcare market. Increasing research in the field of animal health and its significance in the modern animal foods industry has helped the veterinary healthcare market to expand. Awareness about pet health care, increased incidents of zoonotic diseases and coming of better diagnostic techniques in the veterinary health care market have helped the industry to grow.

Market Dynamics:

Increasing number of households with pets and rising awareness regarding animal health have been the primary reasons for the growth of the veterinary healthcare market in Europe. The worldwide increase in demand for proteins, due to tremendous population growth has also increased the export of meat, indirectly increasing the demand for veterinary healthcare. Stringent regulations on poultry and meat-based foodstuff are also responsible to give the vet business its current status in the Food industry of the region. Technological advancements in the animal healthcare diagnostics have increased the scope of the industry. Innovative animal healthcare product launches have also gained popularity, especially in the companion animals sector.

Market Segmentation:

The European Veterinary market can be broadly segmented based on products, animal types and diagnostics. On the basis of animal type, the market is divided into farm animal health market (poultry, swine, fish, cattle and sheep) and companion animal health market (dogs, cats, horse). Swine and Poultry segments hold the largest market share amongst the farm animals, while Cats possess the largest market share in the companion animals segment. Based on diagnostic tools, the market is segmented into molecular diagnostics, diagnostic imaging, clinical chemistry, haematology tests, and other veterinary diagnostic products. Based on the products, the market is segmented into anti- infective, anti-parasitic, medical feed additives, vaccines, and other pharmaceuticals.

Geographical Analysis:

The network of veterinary healthcare is well-established throughout the country due to various government initiatives and presence of various animal welfare organizations, such as the European Board of Veterinary Specialists (EBVS). However, the network is denser in western and northern regions of the country than the hills of South Germany. Although the veterinary care provided by the government agencies are efficient enough, various products in the diagnostics and pet health care segments, launched by the health care giants have gained popularity in the urban markets.

Key Players

Some of the key players in the industry include Ceva Animal Health, Elanco Animal Health, Merck Ltd., Merial (Animal Health division of Sanofi), Novartis, and Zoetis Animal Healthcare.