Worldwide changes in sociocultural aspects, lifestyle and increased humanization of animals have enhanced the potential for global Pet Food market. Developing countries like Brazil are no exception to it. The Brazilian Pet Food market is currently accounted for US$XX Million and is expected to grow to US$XX Million by 2022, at a CAGR of XX% during the forecast period. It is the largest market in the entire South America. The reason for the anticipated growth is increased rates of divorce, growing number of nuclear families and a rapid increase in the educated and socially aware population. Increasing single population, in urban areas, has also contributed to the growth of the market.
Rapid economic, social and cultural changes in the country have not only caused a high growth of incomes but also have developed a trend for aesthetics. Increased in the standard of living in many of the emerging economies and growing awareness about animal health and hygiene have proven to contribute the growth of the market. Unlike the saturated markets of Europe and North America, the markets of South American developing countries have a huge scope for expansion.The market has witnessed slow yet steady growth, over the past several years. New product launches, Expansions and Mergers and Acquisitions have been key strategies, in decreasing order of influence, that have impacted the dynamics of Pet Foods market.
The market is largely influenced by government’s involvement, in terms of tax policies, regulatory measures and restrictions on foreign investment. Currently, the tax on Pet food is substantially higher than that in food for human consumption, which is a major restraint to the market.
The market is segmented based various factors such as that of animal type, function, ingredient and application. Based on the animal type, the pet food sales are related to the respective animal populations with cats and dogs occupying the major share. An increasing popularity of smaller breeds of dogs and cats has been observed in the recent years. On the basis of application, various health-related aspects of the pet, like muscle health, cognitive health and Digestive health continues to be the major concerns among pet owners. Differentiation between dietary supplements and nutraceuticals is lately gaining importance from a marketing and regulatory standpoint. Pain relief was the major source of revenue for the last decade and is expected to continue while factors like weight management, skin care and digestive health are gaining importance and are forecasted to increase at higher rates. The dry pet foods have been most popular, mainly because of the ease of handling.
São Paulo, Rio de Janeiro and Minas Gerais, the richest states of Brazil, also lead in the Pet food market of Brazil. The Pet food market of Brazil is yet confined mainly to the urban areas of the country. Coming of multinational companies and growing research on animal nutrition has shown hope for the market in the country.
Some of the key players in the country include Mars Inc., Nestle, Nutriara Alimentos, Total Alimentos, Mogiana Alimentos SA, P&G Petcare, Merial, Novotech and Royal Canin.
• Brazil Pet Food Market Segments
• Brazil Pet Food Market Drivers, Restraints and Opportunities
• Brazil Pet Food Market Size & Forecast 2016 to 2022
• Supply & Demand Value Chain
• Brazil Pet Food Market Current Trends
• Competition &Major Companies
• Technology and R&D Status
• Porters Five Force Analysis
• Strategic and Critical Success Factor Analysis of Key Players
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macro-economic factors and other qualitative and quantitative insights. The impact of all such factors are delivered across multiple market segments and geographies.
• Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
• Consumer and Pricing Analysis
• Market dynamics of the industry
• In-depth Market Segmentation
• Historical and Projected Market Sizing in terms of volume and value
• Recent market trends and Impact Factors
• R&D Status and Technology Overview
• Extensive Industry Structure Coverage