Global Prebiotics Market


Prebiotics are specialised plant fibers, which cannot be absorbed or broken down by the body and that helps nourish the good bacteria residing in the large bowel/colon or in simple terms they act as a fertilizer for the good bacteria present there facilitatingtheir growth and hence the good-bad bacteria ratio, which is observed to have a direct correlation to our health and overall well-being, from the stomach to the brain.

Market Dynamics

Consumers increased desired to achieve optimal health by choosing healthier food and drink options with increased emphasis on balanced diet has resulted in them opting for naturally healthy food and beverages that will satisfy their daily nutritional needs. Some of the major growth drivers for the global prebiotics market are consumers strong interest in general health maintenance with products perceived to be contributing to the maintenance of good health increasing in popularity, increasing demand for functional food and dietary supplements due to rising emphasis on digestive health arising from concerns towards obesity and other lifestyle diseases, consumer’s access to wealth of information with both the Internet and the mainstream press contributing by publishing articles on health ingredients, emerging market middle class growth with prebiotics becoming affordable to a rising number of emerging market consumers, and finally government health campaigns leading to rising consumer awareness about the importance of a healthy diet, especially with regards to obesity prevention. The global prebiotic market is also driven by the demand from food and beverage manufacturers who have started adding prebiotic fibres like inulin, fructo-oligosaccharides, polydextrose, some granular resistant starches, xanthan gum and pectin as functional prebiotic ingredients for reasons related to processing, texture, calorie-reduction, as bulking agents and hydrocolloids. The market is driven in turn driven by the demand for some products whose positioning relies majorly on ‘fibre’ with companies such as breakfast cereal manufacturers (especially Kellogg) keen to add a “high in fibre” or “good source of fibre” claim on the product packaging. Another message that features prominently on products containing prebiotics is the products‟ benefits in terms of weight management, e.g. Alpen Light, or the popular NÖM fasten products in Austria.

Market Segmentation

The global prebiotic market is segmented on the basis of application into
• Dairy
• Baked foods
• Animal Feed
• Dry foods
• Cereals
• Fermented meat products
• Dietary Supplements
• Other

The market is also segmented on the basis of ingredients into
• Inulin
• Galacto-oligosaccharide (GOS)
• Fructooligosaccharides (FOS)
• Mannan-oligosaccharide (MOS)

It can also be segmented on the basis of region into
• Americas
• Asia-Pacific

Regional/Geographic Analysis:

Growing emphasis on digestive health in countries like America where lifestyle diseases like diabetes and obesity is increasingly cited as major health concern, rising demand for sugar and fat free dairy products and stringent regulations regarding the use of antibiotic growth promoters (AGPs) coupled with high dairy and meat product consumption are some of the factors influencing the demand for prebiotics in the region.

European consumers willingness to pay premium prices for products incorporating preventive health management, rising consumers awareness for gut health, significant application of these products in the food and beverages application segment along with the growing demand for packaged food owing to tight work life schedules in the region

Asia-Pacific, in particular China, India and Japan, are projected to dominate the prebiotic market in the region due to an increase in demand for nutraceuticals and growing livestock production for meat consumption, both resulting from the region’s rapidly growing population, burgeoning middle-class, increasing disposable incomes resulting from rising per-capita income

Key Players

Some of the key players in this market are
• Cargill, Friesland
• Campina
• Beneo GmbH
• Abbott Laboratories
• Yakult Pharmaceutical
• Beghin Meiji
• Cosucra Groupe Warcoing SA
• Ingredion Incorporated
• Royal Cosun

Report ContentsRegional AnalysisReport Highlights
  • Market segments
  • Market Drivers, Restraints and Opportunities
  • Market Size & Forecast 2016 to 2022
  • Supply & Demand Value Chain
  • Market – Current Trends
  • Competition & Major Companies
  • Technology and R&D Status
  • Porters Five Force Analysis
  • Strategic and Critical Success Factor Analysis of Key Players
  • North America
    • US and Canada
  • Latin America
    • Mexico, Brazil, Argentina and Rest of Latin America
  • Western Europe
    • EU5 (Germany, France, Italy, Spain, U.K.)
    • Nordic Countries (Denmark, Finland, Norway, and Sweden)
    • Benelux (Belgium, The Netherlands, and Luxembourg)
    • Rest of Western Europe
  • Eastern Europe
    • Russia
    • Poland
    • Rest of Eastern Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia and New Zealand
    • Rest of Asia Pacific
  • Middle East and Africa
    • GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
    • South Africa
    • North Africa
    • Rest of Middle East and Africa

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

  • Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
  • Consumer and Pricing Analysis
  • Market dynamics of the industry
  • Market Segmentation
  • Estimated Market Sizing in terms of volume and value
  • Recent trends in Market and impact
  • Research Status and Technology Overview
  • Extensive Industry Structure Coverage

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Industry Analysis, Forecasts and Opportunity Assessment (2017-2022)

  • Market Trends, Dynamics and Regulatory Framework
  • Regional and Cross-segment Sales Figures
  • Extensive Industry Structure Coverage

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