Global Data Center Power Market


The need for data centers has increased due to the use of cloud computing and data analytics in the growing enterprises to support the business. The power consumption level at data centers continue to remain high and the numbers prove the same. For example, 2% of the overall electricity generated in the US in 2014 was used to feed data centers across the country.
However, early movers like Google, Amazon, Microsoft and Facebook have been leading the charge as far as the subject of green data centers is concerned. As per latest predictions, concepts like free cooling, renewable energy sources & waste recycling will continue to attract significant investments from global players until 2022.

Market Dynamics

Until the end of 2020, the growth prospects for the global data centre power market will be driven by the increasing number ofconstruction of green data centres. During the forecast period, a rapid growth of the global data centre power market is anticipated with a CAGR of close to 15%.
A recent market research analyst states that due to the increasing rate of carbon emissions and electricity consumption, the construction of the green data centre facilities has been the prime focus of many enterprises. These green data centres consume less electricity and have reduced carbon footprints. Additionally,as per the market research, there are other factors responsible for the improvement of data centres such as free cooling, renewable energy sources usage, waste recycling, use of advanced technologies and strategies.
According to the report of the market research, the power systems in the data centres can be managed efficiently by use of remote software and sensors attached to the systems. Many enterprises have started to adopt Data Centre Infrastructure Management (DCIM) which will drive the market for global data centres for the next few years. The DCIM software analyses the power consumption of the IT infrastructure, rack power supply, capacity management, the quality of power & its flow paths. The adoption of these technologies among the end users can be boosted by developing cloud-based DCIM in data centres as per the market research. It will enable operators to remotely monitor the Power Usage Effectiveness (PUE) and manage the power requirements of a data centre.

Market Segmentation

The global data centre power market is majorly segmented based upon the following:
• Uninterruptible power supply (UPS)
• Energy storage
• Rack power distribution units (PDUs)
• Transfer switches and switchgear
• Generators
As per the market segmentation analysis, the uninterruptible power supply (UPS) segment has been identified as one of the fastest growing segments and it is predicted that it will continue to grow strongly during the forecast period. The rising number of power outages and voltage fluctuations are considered as major factors which have been driving the growth in this particular segment. Additionally, the cloud service providers are increasingly adopting PDUs to reduce the operational cost of data centres.

Geographical segmentation of the global data centre power market is done as under:
• Americas
Countries from the APAC region are known to face power shortages, frequent fluctuations in power grids and power outages. This leads to higher demand for UPS systems in this region, and it is predicted that the trend is likely to continue over the forecast period. In the year 2015, the Americas accounted for the maximum market share and it is expected to continue to dominate the market for the next few years. Increase in the number of new data centers being constructed and the willingness of the global providers to power the facilities through renewable energy sources in the US are some of the important factors responsible for the growth of this market in the region.


An emerging trend for the vendors in the global data centre power markethas been deployment of containerized data centre facilities. These are less expensive compared to building or renovating a new traditional data centre facility.
Microsoft’s Virginia data centre is a modular data centre comprising many data centre containers. Microsoft has spent around $1 billion toward the development of the facility with a power usage effectiveness (PUE) of a maximum 1.20 units. The success story signals a positive impact on the future of this market.

Key Players

Key vendors in this market are:
• Emerson Network Power
• Delta Electronics
• GE Industrial Solutions
• Legrand
• Eaton
• Schneider Electric
Active POWER, Black Box Network Service, S&C Electric Company,Caterpillar, Controlled Power Company, Cummings, Cyber Power Systems, HP, AEG Power Solutions,MTU Onsite Energy, Rittal, Server Technology, Siemens, Generac, Tripp Lite, and Panduit are some of the other prominent vendors of the market includes.

Report ContentsRegional AnalysisReport Highlights
  • Market segments
  • Market Drivers, Restraints and Opportunities
  • Market Size & Forecast 2016 to 2022
  • Supply & Demand Value Chain
  • Market – Current Trends
  • Competition & Major Companies
  • Technology and R&D Status
  • Porters Five Force Analysis
  • Strategic and Critical Success Factor Analysis of Key Players
  • North America
    • US and Canada
  • Latin America
    • Mexico, Brazil, Argentina and Rest of Latin America
  • Western Europe
    • EU5 (Germany, France, Italy, Spain, U.K.)
    • Nordic Countries (Denmark, Finland, Norway, and Sweden)
    • Benelux (Belgium, The Netherlands, and Luxembourg)
    • Rest of Western Europe
  • Eastern Europe
    • Russia
    • Poland
    • Rest of Eastern Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia and New Zealand
    • Rest of Asia Pacific
  • Middle East and Africa
    • GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
    • South Africa
    • North Africa
    • Rest of Middle East and Africa

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

  • Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
  • Consumer and Pricing Analysis
  • Market dynamics of the industry
  • Market Segmentation
  • Estimated Market Sizing in terms of volume and value
  • Recent trends in Market and impact
  • Research Status and Technology Overview
  • Extensive Industry Structure Coverage

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Industry Analysis, Forecasts and Opportunity Assessment (2017-2022)

  • Market Trends, Dynamics and Regulatory Framework
  • Regional and Cross-segment Sales Figures
  • Extensive Industry Structure Coverage

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