Description
M-commerce is another name for an e-commerce transaction, which involves the use of wireless devices such as smartphones, tablets, laptops, with the help of internet under the supply medium of wired or wireless. The relative increase in the use of mobile phones than pc has led the global m-commerce market to grow at a faster rate. The rise in incentivization form-billing, m–ticketing/booking, m-retailing, and other m-commerce services by governments especially in Asian countries coupling with promotions and investments for online transactions have boosted its presence. However, the challenges associated with global m-commerce market are information security, intense competition within the market, complex application regarding operations and network infrastructure maintenance cost.
End-user/Technology
The end-user of this technology belongs to verticals such as Industry – IT and Telecommunication, Media and Entertainment, Healthcare, Retail, BFSI, Hospitality and Tourism, and Airline
Market Dynamics
Global M-commerce market is estimated to grow at a CAGR of around 33.1% for the next decade. With massive investments in m-commerce market, growth in the usage of internet-enabled devices coupling with the development of wireless technology has increased the usage of the mobile devices globally and thus expanding the scope of the m-commerce market.
Market Segmentation
Global M-commerce market is segmented on the mode of payment, end-use industry, transaction, and device-wise. On the basis of mode of payment the market is divided into barcode m-commerce payments, global m-commerce payments market into peer-to-peer transfer payments, and near field communication (NFC) m-commerce payments. Considering the end-use industry, market for m-commerce payments has been segmented into IT and telecommunication, financial services and insurance (BFSI), banking, airline, media and entertainment, retail m-commerce, healthcare, tourism, etc. Transaction-wise, the market for m-commerce payments has been bifurcated into mobile banking, mobile billing, mobile retailing, and mobile booking or ticketing. And in terms of device, the market for m-commerce payments has been categorized into smart devices, feature phones, and other electronic devices.
Regional/Geographic Analysis
The products and vendors are segmented into different regions like North America,Europe,Asia Pacific (APAC), and the Middle East .
Opportunities
Rapid growth in usage of smartphones allying with the internet penetration has set a considerable platform for the online business. Another major contributor to the market’s growth is the encouragement of usage of online wallets for transactions.Another key ind icator for the potential of the market is, according to Master Card mobile shopping surve y half of the consumers in Asia Pacific have made their purchases using a smartphone especially in China (70%), India (62%) and Taiwan (62%).
Key Players
Some of the key players in this market are Ericsson Inc. PayPal, IBM, Google, Visa, Mopay Inc., Oxygen8, SAP, MasterCard, Amazon Inc. and Apple Inc.
- Market segments
- Market Drivers, Restraints and Opportunities
- Market Size & Forecast 2016 to 2022
- Supply & Demand Value Chain
- Market – Current Trends
- Competition & Major Companies
- Technology and R&D Status
- Porters Five Force Analysis
- Strategic and Critical Success Factor Analysis of Key Players
- North America
- US and Canada
- Latin America
- Mexico, Brazil, Argentina and Rest of Latin America
- Western Europe
- EU5 (Germany, France, Italy, Spain, U.K.)
- Nordic Countries (Denmark, Finland, Norway, and Sweden)
- Benelux (Belgium, The Netherlands, and Luxembourg)
- Rest of Western Europe
- Eastern Europe
- Russia
- Poland
- Rest of Eastern Europe
- Asia Pacific
- China
- India
- Japan
- Australia and New Zealand
- Rest of Asia Pacific
- Middle East and Africa
- GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
- South Africa
- North Africa
- Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
- Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
- Consumer and Pricing Analysis
- Market dynamics of the industry
- Market Segmentation
- Estimated Market Sizing in terms of volume and value
- Recent trends in Market and impact
- Research Status and Technology Overview
- Extensive Industry Structure Coverage
