Europe and Asia Pacific Herbal Beauty Products Market


A herbal natural product is a chemical compound or substance, produced by a living organism, found in nature. Natural skin-care uses topical creams or lotions made of ingredients available in nature. Preference of consumers is shifting from clean label beauty products to products incorporating herbal or natural due to increasing awareness of their benefits. Due to the presence of toxic ingredients in synthetic cosmetic products which cause various side effects, consumers are increasingly opting for greener products. Moreover, consumers are currently more informed regarding the benefits of using herbal products through promotions, advertisements and activities on various social media platforms.

Market Dynamics

A CAGR of 3.75% is anticipated in the forecast period and is expected to reach at about $2.5 Bn by 2027 end. Market growth is predicted to shoot up due to demand for green labeled cosmetics products at affordable price. The preference of customers is experiencing a major shift towards multipurpose, long-lasting herbal cosmetics products, specialized products and others. In Asia Pacific region, there is an increase in adoption of products with naturally-derived herbal ingredients for acne, skin, and hair problems; also, there is an increase in herbal products available in retail stores and this is expected to further drive the demand up. The supermarket distribution channel segment is projected to register a CAGR of 4.6% by 2026 end.

Market segmentation

Herbal beauty products can be segmented using the following classification parameters:
1. By Type

 Hair Care
• Hair Oil
• Powder
• Shampoo
• Conditioner
• Others (Masks and Creams)

 Skin Care
• Cleansers 7 toners
• Cream 7 lotion
• Scrubs & facewash
• Others (masks)

 Fragrance

 Oral Care

2. By End Use
 Male
 Female

3. By Distribution Channel
 Supermarket
 Specialty Stores
 Departmental Stores
 Drug Stores
 Beauty Salons
 Online/ Direct Selling

4. By Region
 Europe
 Asia Pacific
In the distribution channel segment, the supermarket segment is projected to account for highest share in terms of value registering a CAGR of 4.6% by 2026 end. Specialty stores segment is estimated to occupy the second largest share accounting for 21.1% value share in 2017.
Among the male and female segment, the male segment is expected to grow drastically over the coming years.
45.7% of the market share seems to be occupied by the skin care segment and would remain dominant over the forecast period because of increasing consumer preference of avoiding skin and acne problems. The skin care segment is further sub-segmented as cleanser & toner, cream & lotion, facewash & scrub and others. Cream & lotion is expected to have the major value share.
Oral care is expected to grow substantially over the forecasted period with a CAGR of 3.7%.

Geographic analysis

According to the region, the Europe & Asia Pacific Herbal products market is segmented into Europe and Asia Pacific (APAC). Asia Pacific is estimated to dominate the overall market if calculated in terms of value. Japan is the largest consumer of herbal products followed by China. China and South Korea are expected to represent a relatively high value share over the forecast period.

Key Players

The Key players in the Europe and Asia Pacific Area in the Herbal beauty products market are Bio Veda Action Research Co., VLCC Personal Care Ltd., Surya Brasil, Dabur India Ltd., Himalya Global Holdings Ltd., Lotus Herbals, Hemas Holdings Plc, Shehnaz Herbals Inc, and Herbalife International of America Inc.

Report ContentsRegional AnalysisReport Highlights
  • Market segments
  • Market Drivers, Restraints and Opportunities
  • Market Size & Forecast 2016 to 2022
  • Supply & Demand Value Chain
  • Market – Current Trends
  • Competition & Major Companies
  • Technology and R&D Status
  • Porters Five Force Analysis
  • Strategic and Critical Success Factor Analysis of Key Players
  • Western Europe
    • EU5 (Germany, France, Italy, Spain, U.K.)
    • Nordic Countries (Denmark, Finland, Norway, and Sweden)
    • Benelux (Belgium, The Netherlands, and Luxembourg)
    • Rest of Western Europe
  • Eastern Europe
    • Russia
    • Poland
    • Rest of Eastern Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia and New Zealand
    • Rest of Asia Pacific

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

  • Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
  • Consumer and Pricing Analysis
  • Market dynamics of the industry
  • Market Segmentation
  • Estimated Market Sizing in terms of volume and value
  • Recent trends in Market and impact
  • Research Status and Technology Overview
  • Extensive Industry Structure Coverage

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Industry Analysis, Forecasts and Opportunity Assessment (2017-2022)

  • Market Trends, Dynamics and Regulatory Framework
  • Regional and Cross-segment Sales Figures
  • Extensive Industry Structure Coverage

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